Media Demographics Contributor on TikTok
(Baonghean.vn) - Although the epidemic has caused many difficulties in population work, through many different activities, population workers still demonstrate an active role on all fronts.
Digital Propaganda
“Population Propaganda Challenge” is a contest recently launched by the General Department of Population and Family Planning on the TikTok platform to support individuals, couples, especially young people, to learn about and use safe contraceptive methods to protect their health during the Covid-19 pandemic.
To participate in the challenge, contestants need to create a 60-90 second video with content provided by the Organizing Committee to promote awareness of family planning. Players can choose the effects they want on TikTok to transform, such as changing clothes to become a news editor reading the news... or other attractive and fun forms of expression to spread the contest's goal of promoting proactive living and avoiding unwanted pregnancies.
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| Population officials participate in the population propaganda challenge with Miss H'Hen Niê. Photo: MH |
In particular, participating in supporting and responding to the contest "Challenge to become a population propagandist" are Miss Vietnam 2014 Nguyen Cao Ky Duyen and Miss Universe Vietnam 2017 H'Hen Nie as instructors in sample clips for the contest.
The contest was officially launched on July 27 and will last until August 27, 2021. In Nghe An, the contest quickly received the response of many officials and civil servants.populationat the grassroots and has a fairly wide spread.
Ms. Mai Hoa - a population officer in Quy Hop town (Quy Hop) was one of the first people to participate in the contest and left her own mark when in just a short clip, she gave a fairly complete overview of safe contraceptive methods. At the same time, there were specific instructions so that people could choose the appropriate means.
“During the past time, due to the impact of the epidemic, many population communication activities have been suspended. Meanwhile, at this time, the risk of population growth is high, so in the long term, it may affect the implementation of population goals. Therefore, when this contest was held, I was very excited to participate and hope to receive sharing and spreading from everyone, because this is a positive communication channel to help raise people's awareness and understanding of safe contraception and protecting their health during the Covid-19 epidemic,” Ms. Mai Hoa shared.
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| Consulting people on contraceptive measures in Dien Chau district. Photo: MH |
Dien Chau district is also one of the localities with many population officials participating in the contest.
Ms. Ho Thi Oanh - Communication - Population Department (Dien Chau District Health Center) said: “I find this a very meaningful and practical program at this time. Personally, when participating in the contest, I hope to connect all population workers in the whole district and call on everyone to participate. Each clip is built to spread a message about population and will certainly impact people's awareness."
The “Population Propaganda Challenge” is also a particularly meaningful activity towards the 60th anniversary of the tradition of the Vietnam Population sector. The contest also aims to raise awareness of the whole society about reproductive health care, family planning, and the use of contraceptives in the context of the Covid-19 pandemic.
Previously, according to a report by the United Nations Population Fund (UNFPA) in March 2021, an estimated 12 million women in 115 low- to middle-income countries were unable to access family planning services due to the impact of the Covid-19 pandemic. In 2020, it is estimated that there were 1.4 million cases of unintended pregnancies worldwide. Therefore, proactively promoting, educating, and raising public awareness is extremely necessary.
From this reality, the General Department of Population and Family Planning has determined that education and propaganda on family planning and reproductive health are always the top concerns of population work. Therefore, in the context of the current epidemic, promoting communication on online platforms such as Tiktok is necessary to reach and raise awareness in the community, especially young people.
Active on the "front" against the epidemic
Since mid-August 2020, 21 Population - Family Planning Centers of 21 districts, cities and towns have merged into medical centers and simultaneously performed the function of both population work and medical communication work. These days, when the Covid-19 epidemic in many localities is complicated, the role of people working in population work and communication work is extremely important.
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| Medical staff coordinate with media forces on Covid-19 prevention and control in Que Phong district. Photo: MH |
To complete the assigned tasks, since the beginning of April, nearly 1,000 officers and collaborators of the Population sector in all districts, cities and towns have actively promoted propaganda on Covid-19 prevention and control in many different forms. In particular, propaganda on loudspeaker systems, visual propaganda forms and propaganda via social networks are popular to promote information connection and increase interaction.
Right at the Provincial Department of Population and Family Planning, the official Facebook page of the department at the address "Nghe An Population" also promptly updates official information every day with a lot of practical and meaningful information, contributing to orienting information, public opinion and providing many important contents for grassroots media. With the number of people interacting up to thousands of people, online communication has brought about clear results. Moreover, the information spread quickly has helped people have a complete view of the epidemic and promptly grasp the policies and guidelines of the Party and State on new policies and guidelines.
“At the present time, we have determined that online communication on social platforms is a practical and effective solution. However, during the implementation process, we also need to select information, prioritizing important disease prevention and control content directly related to the province. In addition, we must also update any incorrect or inaccurate information so that people can grasp it and avoid spreading bad and inappropriate news.”
The population work team has also actively volunteered to join the frontline force, such as participating in sample collection and testing.Covid-19In villages and hamlets, field hospitals have been strengthened to treat Covid-19 patients. In Que Phong district, recently, when positive cases appeared in the area and sampling had to be carried out on a large scale, it required the mobilization of a large force to support.
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| Que Phong District Medical Center deploys Covid-19 prevention and control work. Photo: MH |
Ms. Lo Thi Tam - Head of the Communication - Population Department, District Health Center shared: "When receiving the new assignment, we also had worries and concerns, but everyone was excited to go to the grassroots and join hands in the fight against the epidemic. In fact, the more we experience, the more mature we become and believe that in any circumstance, anywhere, we will always strive to complete the assigned tasks."
With the above efforts, despite facing many difficulties, the population workers of the province are still working actively and enthusiastically; not only contributing significantly to maintaining the population work regularly and effectively but also enhancing the role of the population sector in the prevention and control of the Covid-19 epidemic.
