Saigon - Nghe Tinh Beer Joint Stock Company: A loyal companion of Nghe An Newspaper Cup

With continuous efforts, the Company strives to maintain its brand, so that Vida beer products always occupy a high market share in the provincial market. Along with business efficiency, this year, the Company continues to accompany the traditional Youth - Children Football Tournament Nghe An Newspaper Cup as the main sponsor.

When the scorching summer sun comes to Nghe An, it is also the busiest production time of Saigon - Nghe Tinh Beer Company. The most common image these days at the company is a line of trucks waiting to pick up Vida beer to promptly serve the needs of customers not only in Nghe An but also in many provinces and cities in the North Central region. In particular, Vida draft beer, which has affirmed its brand for many years, continues to be welcomed by many consumers this year. Mr. Dang An Hai - Deputy Director of Saigon - Nghe Tinh Beer Company, said that in preparation for the peak of this year's production season, the company has invested nearly 5 billion VND to import stainless steel beer tanks from abroad, purchased 02 more Thaco trucks with a capacity of 7 tons, and signed contracts with nearly 150 seasonal workers to load and transport in time to meet customer needs during the peak heat of the Central region.

In 2017, despite many difficulties such as fierce market competition, pressure on technological innovation, and changes in the Government's special consumption tax, the company still released nearly 50 million liters of beer of all kinds to the market; revenue reached nearly 520 billion VND; paid 258 billion VND to the state budget, an increase of 3% over the same period; created jobs for more than 260 direct workers with an average income of 9.4 million VND/person/month. The results were achieved thanks to the fact that, in the past year, the company has been on the right track from focusing on investment, innovating technological lines, researching new products, constantly improving product quality, ensuring absolute food hygiene and safety associated with innovating service methods, attitudes and promotional policies, so beer products, especially draft beer and fresh beer, always meet consumer demands, and are produced and consumed as soon as they are consumed.

Along with maintaining the domestic market, the company actively and closely cooperates with Saigon Beer Trading Company Limited and Saigon Beer delivery and transportation unit to effectively implement the goods collection process to maximize convenience and reduce inventory costs to the lowest level. The company also continues to improve product quality, perfecting the sales and consumption system of local beer products in a professional manner in accordance with the actual consumption situation. To improve labor productivity, the company reviews the labor norm system for production and business stages in accordance with the Company's current situation, ensuring savings in labor costs, and flexibly hiring day laborers for seasonal jobs.

Identifying product quality as a matter of survival, the Company always maintains and continuously improves the quality management system in accordance with international standards ISO 9001-2008, the food safety management system in accordance with HACCP standards, the environmental management system in accordance with international standards ISO 14001:2010. The quality control of input materials as well as finished products is strictly carried out, in accordance with the technical requirements of the Quality Control Board - General Company as well as the Company's Quality Control Department. Therefore, 100% of products when put on the market meet the requirements and are highly appreciated. By doing so, the production and business activities of Saigon - Nghe Tinh Beer Company continue to flourish. Products such as draft beer, fresh beer, canned beer and premium green bottled beer under the Vida brand are trusted by customers and consumed strongly.

In addition to effective production and business, ensuring the livelihood of workers, last year, Saigon - Nghe Tinh Beer Joint Stock Company continued to be one of the leading units of the province in social, humanitarian and charitable activities. In particular, the unit has accompanied the Youth and Children's Football Tournament of Nghe An Newspaper Cup throughout the 21-season journey as the main sponsor. In both favorable and difficult times, the company always upholds the spirit of responsibility, joins hands with the organizing committee to create a healthy and useful playground for children, contributing to making the Youth and Children's Football Tournament of Nghe An Newspaper Cup a traditional sports tournament with strong influence, leaving a good impression. Sharing the reason for being involved in the tournament, Mr. Dang An Hai - Deputy Director of the Company said: “The Nghe An Newspaper Cup Youth and Children Football Tournament is an exciting playground that is eagerly awaited every year by teenagers and children who love football. Through 21 seasons, many football talents of Song Lam Nghe An Club and the national team have been discovered and nurtured from this playground. With the love for Nghe An football and the responsibility towards the young generation, our company is honored to be the main sponsor of the tournament”.

Following the achievements of 2017, in 2018, Saigon - Nghe Tinh Beer Company will continue to invest, modernize and automate some stages in the production line, improve the quality of the wastewater treatment system. Striving to consume more than 50 million liters of beer of all kinds, contributing more than 260 billion VND to the budget. Expanding the consumption market to the markets of Thanh Hoa and Quang Binh provinces, developing high-quality beer products to serve the new needs of customers, which is ADLER dark beer and especially after nearly 1 year of market research, research and testing. Especially on May 5, the Company introduced to the market the premium canned beer product Vida SUPER produced from 100% malted barley - a product that very few units can produce.

To achieve that goal, the Company strives to flexibly manage production to meet market demand during peak season for the Corporation's products as well as Vida branded products. Strengthen production technology management through the ISO quality management system to improve the quality of Saigon beer and local beer products. Establish more warehouses, branches, and open agents in the markets of Quang Binh and Thanh Hoa.

The 2018 production and business development plan of Saigon - Nghe Tinh Beer Joint Stock Company is in line with the general development orientation of producing high-quality Saigon Beer products, contributing to the strategy of the parent company, Saigon Beer Alcohol Beverage Corporation, to become the leading beverage manufacturer in the region and the world. The company's highest goal is to produce local beer products of good quality, which can compete effectively with domestic and international beer brands in the North Central region, thereby creating benefits for shareholders, improving the lives of workers, contributing to the State budget and having conditions to support more and more social activities for the benefit of the community./.