Company earns 1,000 billion VND/year by providing free toilets

Surprisingly, world-class brands like Apple and Channel also cooperate with this interesting company.

Germany is famous for having the most beautiful and luxurious public toilets in the world. Berlin even has a toilet tour program for tourists.

Hans Wall - CEO of Wall AG is the creator of a chain of public toilets across Germany. In 1990, he boldly made a non-profit deal with the government: providing free public toilets nationwide, as well as free repairs and cleaning. Everyone thought Hans Wall was stupid, but few knew his real purpose could help him earn thousands of billions of dong.

Portrait of the "toilet" billionaire Hans Wall

In Germany, public toilets are widely distributed. The German government stipulates that in large cities there must be a toilet every 500m or every 1,000m on each street. On average, each public toilet in a city can accommodate 500 - 1,000 visitors.

The price for each toilet visit is very cheap, only 0.5 EUR, which means that Wall AG has to lose 100,000 EUR per year. In addition, to compete with many other sanitary equipment companies, Hans Wall has spared no expense in inviting Japanese, Italian, and German architects to design a variety of toilets. So how does Hans Wall make money? He does advertising, provides and cooperates with many other services and industries.

Public toilets - free but help Hans Wall make money.

Wall AG not only puts ads on the outside of the toilets, but also on the walls and equipment inside. Germans have a habit of reading books and newspapers in the toilet, so Wall AG even prints literary works and creative advertisements on toilet paper.

Wall AG's facilities also appear at airports, bus stations, tourist areas and commercial areas. Advertising costs are much cheaper than other advertising companies, so many of the world's leading brands such as L'oreal, Channel, Apple, Nokia all come to them. Currently, advertising revenue is Wall AG's largest source of income, reaching more than 1,000 billion VND per year.

In addition, Wall AG toilets are equipped with public telephones. They cooperate with international calling card organizations and receive commissions. Wall AG also cooperates with many surrounding restaurants. When customers use the toilet, they will receive a food voucher. Wall AG also opens additional paid services by building high-class toilets, including personal nurse services, providing diapers for babies, cleaning leather shoes, back massage, listening to music, reading books.

An advertisement for L'oreal is posted on a public toilet of Wall AG.

Although the number of high-end toilets is not much, it has helped raise the reputation of Wall AG to a new level. The toilet facilities are checked and cleaned 3 times/day, ensuring a clean, modern environment for advertising.

Some new toilets also apply modern scientific technology, such as automatic mode from the door, lights to air conditioning, water taps and music players. You only need to pay 0.1 EUR to use this service.

Wall AG also owns a toilet from World War II. Hans Wall spent 100,000 EUR to rebuild this toilet according to the original and did not use it for advertising purposes.

Today, Wall AG has branches in the Netherlands, Russia, Türkiye and the US. Notably, Wall AG's public toilets in the US are also specially designed for the disabled./.

According to VOV