Cua Lo, next 48 hours...
Each participating unit will be allocated a booth by the Cua Lo Town People's Committee in the Binh Minh Square area to showcase a total of 124 specialty dishes and serve them on-site to festival attendees.
At the food festival, visitors can enjoy Thai dishes such as beef laap, tam xom, Chiang Mai grilled chicken, Na Khon dried beef, Noong Khai grilled spring rolls... or Quy Chau specialties such as grilled catfish, sour meat, sour bamboo shoots, sticky rice in bamboo tubes...
Mr. Nguyen Xuan Thanh, an employee of Saigon - Kim Lien Joint Stock Company, revealed: "To prepare for the major tourism event, we have identified this as an opportunity for Saigon - Kim Lien Resort to launch and introduce our unique products. This time, we are bringing to the festival more than 20 distinctive grilled dishes prepared by professional chefs, offering guests the chance to enjoy the richness and diversity of Vietnamese cuisine."
One thing that perhaps very few hotels can do is that Saigon - Kim Lien Resort will serve guests with convenient utensils such as knives, spoons, cups, and mugs, all made of plastic and for single use only, which is both hygienic and polite. Besides showcasing its dishes, Saigon - Kim Lien Resort also promotes closed-loop tours of Vinh - Cua Lo - Uncle Ho's birthplace; and organizes several booths displaying tourism products...".
Besides enjoying unique and delicious dishes, visitors can also participate in folk games such as kite flying and rocking basket boats on the sea. Especially noteworthy are the fun games with Saigon Beer aimed at setting many records during the festival, open to all visitors, with many special and attractive prizes.
In the evening, the organizers will also provide the audience with a vibrant music stage featuring many popular singers such as Tran Tam, Quang Vinh, Hien Thuc, Kasim, Quang Dung... and conclude with a spectacular fireworks display. The festival is open to the public, and guests can enjoy free Saigon beer if they register for group invitation tickets via phone number 038.842044.
The organizers also stated that Cua Lo was chosen as the location for this year's food festival because it is a coastal town with great tourism potential that needs to be promoted and developed. It is possible that this cultural and culinary festival will become an annual event during Cua Lo's beach season, focusing on seafood specialties.
Today, the town's radio station is actively and continuously broadcasting the plan and objectives of the festival. The Town People's Committee has assigned specific responsibilities to each member, such as the MT-DL Joint Stock Company to meticulously prepare for environmental sanitation inside and outside the food festival area; the town's police to ensure security, order, and fire prevention; and the Nghi Huong Commune People's Committee to coordinate the clearance of 6 kiosks in the southern area of the square to free up space for the festival...
The festival was also an activity organized by Saigon Beer, Alcohol and Beverage Corporation (SABECO) to celebrate Nghe An Beer Company officially becoming a member of the corporation. It is known that the total cost for organizing and promoting the Saigon Beer brand at this festival by SABECO amounted to over 1 billion VND.
According to the organizers' regulations, each stall must accommodate a minimum of 300 diners. Customers who purchase a dish worth 10,000 VND will receive a free bottle of Saigon beer, while those purchasing a dish worth 50,000 VND will receive five bottles of Saigon beer as a promotion. The Saigon Food and Beer Festival is expected to attract approximately 20,000 attendees.
To meet the demand of this large number of visitors, SABECO Corporation has prepared tens of thousands of liters of Saigon brand bottled beer. It is estimated that at least 35,000 liters of Saigon beer will be consumed in a single day at one location. This would be a record for SABECO in terms of daily beer consumption at a single venue.
Furthermore, to enrich the festival, SABECO collaborated with the Nghe An Department of Tourism and the Cua Lo Town People's Committee to organize folk games such as kite flying, coracle boat racing on the sea, and especially "Fun with Saigon Beer" games aimed at setting many records during the festival for all visitors with attractive prizes.
Mr. Ngo Xuan Hoa, Chairman of the Board of Directors and Director of Huu Nghi Joint Stock Company, and Chairman of the Nghe An Tourism Association, said: "Participating in the festival, businesses do not prioritize profit but rather aim to promote and affirm their brand, creating a closer relationship with customers. Especially since SABECO is currently developing a large-capacity beer production line in Nghe An, the Saigon Beer Festival serves as an impressive launch for consumers in Nghe An."
We hope the food festival will make a strong impression on tourists visiting Cua Lo at this time. Through the festival, businesses also want to contribute to promoting tourism in Nghe An and introduce their local specialties, showcasing the customer service capabilities of tourism companies and hotels in the province. At the same time, this is also an opportunity for exchange, coordination, and collaboration among businesses in the tourism industry to develop together."
Come to the festival on July 8th, a memorable summer in Cua Lo 2006.
Reporters' Team
