Democratic candidates hire a team of image-building experts to create a voice and increase soft power in politics.
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In mid-2015, when she first started her campaign, Hillary Clinton was criticized for her conservative fashion sense, wearing the same style of suits with only a change of color. She became the subject of satire on social media for a long time. |
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Recognizing the influence of fashion on politics, she hired a team of image experts to carry out a style "transformation". Kristine Schake - a former close aide to First Lady Michelle Obama - joined the team advising Mrs. Clinton. The team also included House of Cards fashion house Ralph Lauren and designer Nina McLemore. |
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Her image was reoriented towards the elegant style of a politician but with a softer touch. She wore collared shirts with short sleeves in many outdoor activities. |
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| Patterned outfits with many colors help Hillary Clinton's image become more feminine. |
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The team of designers and stylists created many highlights on the costumes such as stylized collars (left photo) or rolled-up sleeves to create a youthful, dynamic look. |
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The necklace is matched with the long coats of the Democratic candidate. |
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The classic tweed fabric in pink-toned coats brings warmth and reliability. This was her favorite color when she was the US Secretary of State in 2011. During the presidential campaign, fashion experts encouraged her to show more of her feminine instincts, such as her love of handbags and bright colors. These points helped her increase her soft power and gain support from her sisters. |
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| In March, she appeared in Vogue magazine. Hillary Clinton's youthful, stylish look, under the advice of powerful editor-in-chief Anna Wintour, surprised the public. |
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| In April, Mrs. Clinton created a heated debate when she spent $600 (more than 13 million VND) to have short, thick and bouncy hair. |
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| Hillary Clinton’s fashion also reflects her political calculations. During the first debate with billionaire Donald Trump, she sent a strong message in a bright red Ralph Lauren suit. |
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| During the second debate on October 9, she wore a navy blue suit with a white T-shirt underneath. The outfit was said to predict unexpected tensions. Before this debate, WikiLeaks released over 2,000 personal emails of John Podesta - Hillary Clinton's campaign manager, affecting the female politician's reputation. |
According to VNE
