Ensuring child safety when riding in the car
The campaign aims to prevent unnecessary casualties among young children by raising public awareness of the importance of child safety seats and highlighting the responsibility of parents in ensuring the safety of children when traveling in cars.
General Motors Vietnam (GM Vietnam) has just coordinated with the National Traffic Safety Committee, the Ministry of Education and Training, and the Asia Injury Prevention Foundation (AIP Foundation) to launch the Protect Your Precious Things campaign with the aim of popularizing the use of child safety seats and the importance of seat belts for children when sitting in cars.
The campaign “Protect Your Precious Things” with the theme “Put children in the back seat and wear seat belts” includes a series of propaganda activities on mass media and social networks, along with three knowledge-sharing workshops for parents using cars in Hanoi, Da Nang and Ho Chi Minh City.
The campaign aims to prevent unnecessary casualties among young children by raising public awareness of the importance of child safety seats and highlighting the responsibility of parents in ensuring the safety of their children when riding in cars. At the launching ceremony held at Dich Vong A Primary School, parents and children actively participated in a series of traffic safety games and knowledge sharing workshops chaired by experts from the National Traffic Safety Committee.
Parents and students joined the experience with GM at the launch ceremony. |
In addition, the propaganda film as well as the song composed specifically for the campaign called “Precious Things” by musician Doan Nhuoc Quy will also contribute to spreading a strong message, reminding parents not only to care for but also to always ensure the safety of their children, our most precious thing.
“GM Vietnam is launching this campaign to support the government in its efforts to ensure the safety of young children when traveling by car, in response to the National Traffic Safety Year 2018 with the theme: Traffic Safety for Children,” said GM Southeast Asia President Ian Nicholls. “We want to call on all Vietnamese parents to use child safety seats and seat belts for their children, not only when riding in Chevrolets but also in any type of car with child passengers.”
According to the AIP Foundation, traffic accidents in Vietnam cause approximately 22,419 deaths and more than 453,617 injuries each year, costing an estimated $3 billion. Children are particularly vulnerable. Every four minutes, a child dies in a traffic accident worldwide. In Vietnam, traffic accidents claim the lives of nearly 2,000 children each year. This is one of the two leading causes of death in Vietnamese children aged 5 to 14.
For young children, wearing a seat belt is the most effective way to prevent death and serious injury in a crash. Unbelted vehicle occupants are 30 times more likely to be ejected from the vehicle during a crash. More than 75% of ejections in a serious crash result in death from injury.
