Ensuring children's safety while riding in a car.
The campaign aims to prevent unnecessary injuries to young children by raising public awareness about the importance of child safety seats and emphasizing parents' responsibility in ensuring their children's safety while in the car.
General Motors Vietnam (GM Vietnam), in collaboration with the National Traffic Safety Committee, the Ministry of Education and Training, and the Asia Injury Prevention Foundation (AIP Foundation), has launched the "Protect What's Precious to You" campaign, aiming to promote the use of child safety seats and highlight the importance of seat belts for children in cars.
The "Protect What's Precious to You" campaign, themed "Put your child in the back seat and buckle up," includes a series of awareness campaigns on mass media and social networks, along with three workshops to share knowledge for parents on car use in Hanoi, Da Nang, and Ho Chi Minh City.
The campaign aims to prevent unnecessary injuries to young children by raising community awareness about the importance of child safety seats and emphasizing parents' responsibility in ensuring their children's safety while in cars. At the launch ceremony held at Dich Vong A Primary School, parents and children actively participated in a series of traffic safety games and knowledge-sharing workshops led by experts from the National Traffic Safety Committee.
Parents and students participated in an experiential learning session with GM at the launch event. |
In addition, the promotional film and the song "Precious Things," specially composed for the campaign by musician Doan Nhuoc Quy, will also contribute to spreading a powerful message, reminding parents not only to care for and nurture their children but also to always ensure their safety—the most precious thing we have.
“GM Vietnam is launching this campaign to support the government’s efforts to ensure the safety of young children in cars, in response to the 2018 National Road Safety Year theme: Road Safety for Children,” shared Ian Nicholls, President of GM Southeast Asia. “We want to encourage all Vietnamese parents to use child safety seats and seat belts for their children, not only in Chevrolet vehicles but in any type of car with children as passengers.”
According to the AIP Foundation, traffic accidents in Vietnam cause approximately 22,419 deaths and injure more than 453,617 people each year, with estimated losses of around US$3 billion. Children are particularly vulnerable. Every four minutes, a child dies in a traffic accident worldwide. In Vietnam, traffic accidents claim the lives of nearly 2,000 children each year. This is one of the two leading causes of death among Vietnamese children aged 5 to 14.
For young children, wearing a seatbelt is the most effective way to prevent death and serious injury in the event of an accident. Those not wearing seatbelts are 30 times more likely to be ejected from the vehicle during a collision. More than 75% of those ejected from a vehicle in a serious collision result in death from injury.
