Negotiations between SLNA Fans Association and sponsor Bac A Bank broke down

(Baonghean.vn) - Although this year is the 7th season that Bac A Bank has been associated with the Nghe An football team, the Fans' Association of Song Lam Nghe An Club still does not have any official business to accompany it.

Over the past 15 years, the SLNA Fan Club has become a brand, an organization with great influence in the V.League playground, representing the love of football of the people of Nghe An. With a fairly systematic scale of activities from North to South, including 4 branches in Hanoi, Vinh, Da Nang and Ho Chi Minh City.

SLNA fan club is one of the strongest fan clubs in the country.

However, since its establishment until now, the SLNA Fans Association has only developed based on the contributions and cooperation of key members, not on any solid financial source.

In 2013, in a meeting held at SLNA Club, realizing that the role of SLNA Fans Association in maintaining and developing the team's brand was being wasted, the representative of the Marketing Department of NH Bac A had a preliminary discussion with the representative of SLNA Fans Association led by Mr. Tran Huu Thuat. At the same time, the two sides agreed on preliminary terms to promote the association's cheering activities as well as ensure the rights of sponsors according to the contract signed between SLNA Club and the parent company.

The figure agreed upon by both sides was 300 million VND for expenses such as purchasing cheering equipment, travel, social activities... However, at the last minute, this plan fell into a deadlock due to the consequences of the SLNA Fan Club not being a legally recognized organization.

In the 2016 season, SLNA Fan Club and NH Bac A have made certain progress in working together, including organizing matches in Binh Duong, Ho Chi Minh City and Da Nang quite successfully with a budget of about 30 million/match. And in an effort to restore negotiations, on May 14, SLNA Fan Club held a meeting in Da Nang with the presence of SLNA Club representatives, sponsors and representatives of SLNA Fan Clubs from all regions.

Key members of the SLNA Fan Club along with representatives of SLNA Club and sponsors at the Conference held in Da Nang last May.

At this meeting, the request for support of 400 million/year for the operating costs of the SLNA Fan Club was approved by the SLNA Club's management unit. And for the Board of Directors of Bac A Bank to approve the above figure, the SLNA Fan Club will have to submit a specific spending and operating plan for the entire season to ensure financial principles and objectivity.

However, since then until now, nearly 3 months have passed, and the North Asia Bank said that the SLNA Fan Club has not yet sent any documents to the sponsor. Therefore, the SLNA management unit cannot take any further action.

Thus, as the 2016 season has entered its final rounds, the efforts of both sides in working together to build the image of SLNA fans have almost collapsed.

Hoai Hoan