National Assembly Delegate of Nghe An: Need for a proper communication strategy in the fight against Covid-19 pandemic

On the afternoon of November 9, in the second session, under the direction of Vice Chairman of the National Assembly Nguyen Duc Hai, the National Assembly continued to discuss in the hall reports on socio-economic issues, the State budget and the work of preventing and fighting the Covid-19 pandemic.

Overview of the meeting. Photo: Quochoi.vn

ACCURATE AND PROPER ASSESSMENT OF THE ROLE OF INFORMATION AND COMMUNICATION

Before the National Assembly forum, delegate Dang Xuan Phuong basically agreed with the Government's assessments of the results achieved in 2021 and acknowledged the great efforts of the entire Party, the entire people and key forces participating in the fight against the Covid-19 pandemic to bring our country back to a new normal state and restore the economy and society.

However, delegate Dang Xuan Phuong also agreed with the previous opinion of the Dak Nong delegation that in the Government's Report, there should be more truly accurate and appropriate assessments of the effectiveness of information and communication, a field that has become an essential need of social life, a spiritual medicine to ensure the long-term resilience of the People to overcome the pandemic.

Accordingly, in order to further affirm the importance and propose a number of solutions to contribute to improving the effectiveness of information and communication work, the Vice Chairman of the National Assembly's Committee on Culture and Education suggested that the Government needs to have a true communication strategy for the long-term fight against the epidemic as well as for economic recovery.

Delegate Dang Xuan Phuong - Vice Chairman of the National Assembly's Committee on Culture and Education, National Assembly Delegate of Nghe An Delegation spoke at the discussion on the afternoon of November 9. Photo: Quang Khanh

The delegate of Nghe An delegation analyzed: The Party's guidelines and policies and the State's policies are conveyed most quickly and directly to all people through short, concise, and clear messages issued by the leaders of the Party, State, and local authorities, guiding the people's actions, so all levels and sectors must fully and accurately grasp them in order to explain them to everyone.

"Those messages need to be professionally consulted by the media, and should not appear spontaneously or come from ideas or proposals of a movement nature. There also needs to be attention to building the image of leaders when participating in directing the fight against the epidemic in an appropriate manner," said delegate Dang Xuan Phuong.

INVESTMENT IN CULTURAL INDUSTRY AND MASS MEDIA

On the other hand, delegate Dang Xuan Phuong commented: Entertainment information products on mass media play an indispensable role as spiritual food for every family and every person in society.

However, these information products are currently very diverse and widely broadcast on transnational digital platforms, causing significant impact on the revenue from producing entertainment programs and films on domestic television channels.

To overcome this, many domestic stations and television channels have chosen to broadcast foreign films and entertainment programs or those with foreign scripts that suit the tastes of the audience to attract high viewership ratings during prime time, helping to increase advertising revenue.

The National Assembly discussed socio-economic issues, the State budget, and Covid-19 prevention and control work.

(Baonghean.vn) - On November 9, in the second session, under the direction of Vice Chairman of the National Assembly Nguyen Duc Hai, the National Assembly continued to discuss in the hall about socio-economic reports, the State budget and the work of preventing and fighting the Covid-19 pandemic.

“In the process of implementing the country's strategic development goals to 2030, with a vision to 2045, we must be more determined to achieve the goal of building and promoting cultural values ​​and the strength of the Vietnamese people as set out in the Resolution of the 13th National Party Congress. In particular, I believe that it is necessary to pay attention to investing in the cultural industry and mass media, with a clear strategic orientation, helping to improve the quality of films and popular entertainment products on domestic television channels and towards export,” said the Deputy Chairman of the National Assembly's Committee on Culture and Education.

The delegate from Nghe An also said that there needs to be policy coordination through paying more attention to history and historical literature to serve as a basis for promoting the creation of high-quality films and television works on historical topics, contributing to enriching the knowledge of young people about the history and culture of the nation.

It is necessary to soon have instructions for major centers of social sciences in our country to strengthen coordination with associations in the fields of social sciences, literature and arts, and research funds to step up ordering, supporting, and sponsoring the implementation of research topics and tasks, and creations on historical cultural, artistic, and creative topics, contributing to creating a scientific and literary foundation for the production of programs.

The second session of the 2nd Session of the 15th National Assembly was held at the National Assembly House from November 8 to 13, 2021. Photo: Quochoi.vn

In recent times, Vietnamese youth have had many important creative achievements in historical research, ancient costumes, composing traditional music, publishing comics, producing feature films and video clips on historical topics, folklore, etc.

"This trend among young people has been attracting a lot of public attention, so it needs to be encouraged by the Party and State, with appropriate support policies and investment for development," delegate Dang Xuan Phuong worried.

In addition, towards the upcoming National Cultural Conference, the National Assembly's Committee on Culture and Education has also recommended that the leaders of the Central Propaganda Department study and advise the Party Central Committee to soon issue a Resolution to guide comprehensive innovation, revive the country's culture, and arouse the aspiration to develop a prosperous and happy country. Delegate Dang Xuan Phuong said that in the content of the resolution, radio, television and publishing services should be considered the main means to propagate and educate about national culture and history./.