What helps Vinamilk always attract the best workplace in Vietnam and Asia?

What helps a 47-year-old business maintain its appeal to employees across generations, especially Gen Z - the main workforce of the future?

With over 400,000 people in 16 markets across the region participating in the survey each year, the HR Asia Award is the leading prestigious award to recognize and honor businesses with outstanding working environments in Asia. In 2023, in Vietnam, the award attracted the attention of 642 businesses with more than 49,500 employees.

With a score that surpassed the market average, Vietnam Dairy Products Joint Stock Company (Vinamilk) has excelled over many strong candidates to be honored as the Best Workplace in Asia in 2023.

This result is not too surprising for the brand holding the number 1 position inTop 100 Best Places to Work in Vietnamfor many consecutive years (2017-2020). From 2021 onwards, this enterprise will take a step further by becoming a partner with Anphabe in the Vietnam 100 Best Workplaces Survey project with the desire to contribute with Vietnamese enterprises to build a more attractive and sustainable working environment for employees, gradually improving and elevating the labor market in Vietnam.

In the labor market, Vinamilk is also the leading unit in many voting lists on "recruitment brand" or "working environment" such asTop 50 Most Attractive Employer Brands for Vietnamese Students in 2020belong toAlphabe,Top 100 Most Favorite Employers for Many Years in a RowbyCareerBuilder VietnamandAmcoperform…

Determined, bold and always be yourself

This is the message that the company conveyed when launching its new brand identity recently. This also reflects the spirit that the 47-year-old brand, Vinamilk, is aiming to convey to its own employees.

As a business in the fast-moving consumer goods industry, quickly adapting to market fluctuations, here the target is not only consumers but also employees, is considered a strategic goal.

Speaking of this, heNguyen Tuong Huy – Vinamilk Human Resources Directorsaid that quick adaptation and innovation are the secrets that help the 47-year-old brand still make a strong impression on the young generation of workers. At Vinamilk, improving the working environment in the direction of "Innovation and inspiration" has set specific goals and plans. In which, the human factor plays a central role and is also the main driving force to promote successful implementation.

In fact, for Gen Y and Gen Z (those born from 1981 onwards), in addition to salary and benefits, they also require a working environment that can create conditions for them to fully explore their potential, thereby achieving personal success and career advancement. Currently, at Vinamilk, Gen YZ accounts for 63.7% of the workforce; of which 18.4% are middle managers or higher, aged 25-35.

“Vinamilk's employees will contribute to creating the brand's "determined, bold, and always authentic" character, and will be an important factor in realizing Vinamilk's future strategic goals,”Mr. Huyemphasize.

Work to grow and create value

In addition to self-development, social awareness, environmental responsibility, and sustainable development are gradually becoming the “engaging motivations” of the new generation of employees. This partly explains why Vinamilk still maintains its attraction to the new group of workers. Because Vinamilk is known as a unit that has been making many positive contributions to sustainable development in many areas such as community, environment, etc. with a pioneering spirit and high commitment.

For example, recently, this enterprise announced its roadmap to Net Zero 2050 with the action program "Vinamilk Pathway to Dairy Net Zero 2050" and received carbon neutral certification according to PAS2060:2014 standard for the first factory and farm in Nghe An.

According to the business representative, the goal is to ensure that the company's commitment to sustainable development is accompanied and committed by employees. Because achieving these goals is not simply an effort from the leadership or at the company level, but the sum of a series of solutions directly related to the daily work of each employee.

“In the journey towards Net Zero, each Vinamilk employee is the first to support and enthusiastically participate. Through initiatives and solutions to help save energy consumption, reduce emissions or participate in tree planting projects..., employees will be more connected and proud to be a member of Vinamilk", Executive Director of Vinamilk's Human Resources, Administration and External Relations Division - Ms. Bui Thi Huong-conclusion./.