Huge revenue, 'Avatar' still cannot compare to 'Star Wars'

Despite having the highest revenue in cinema history, "Avatar" still cannot become a cinema icon like "Star Wars" did.

Avatar is a blockbuster of all time as the highest-grossing film in cinema history to date. Released in late 2009, the film became a global phenomenon, shattering dozens of records in an unprecedented way with a huge revenue of 2.7 billion dollars worldwide and becoming a model of cinema technology for the next generation of films.

Star Wars: The Force Awakens has just been released but has already become close to Avatar, climbing to 3rd place in less than a month. Many people predict that this 7th Star Wars installment is completely capable of "defeating" Avatar on the all-time box office chart.

However, in terms of community success, Avatar could not create a large fan base like Star Wars, a film whose first part was more than thirty years after Avatar. The film did not create a great symbol like Star Wars.

Every year, during festivals, images of Star Wars fans dressed as movie characters are always all over the newspapers and media, but Avatar cannot do that, fans seem to not care much about the image of the blue-skinned Na'vi anymore, they still only have Star Wars.

"Star Wars 7" is expected to break the box office record of "Avatar".

The two films are similar in that they both open up a new world, along with a new technological era, when Star Wars has technical details that are considered very good compared to when the film was released in 1977, and Avatar is the pioneer film that brings 3D filming technology to a new level with Motion Capture being advanced to the most optimal level.

No wonder director James Cameron stated that he had the idea of ​​making a movie about Avatar right after completing Titanic in 1997, but because the special effects at that time did not allow him to carry out the project, and it was not until The Lord of The Rings series was released on screen that he was ready to prepare for Avatar, and the movie took nearly 5 years from preparation, filming, filming, post-production until it was released in theaters.

Director James Cameron used technology to create a new world.

The “new” Avatar was only introduced 7 years ago, the film was very successful in terms of revenue, but this revenue was attracted by the curiosity of viewers with the special effects technology implemented by director James Cameron, from which built super beautiful and eye-catching scenes on the planet Pandora, making the audience amazed and immersed in this super beautiful 3D world.

Avatar's content tells the story of a marine who abandons humanity to help the Na'vi people. It cannot be denied that the film is also successful in terms of script when it is positively reviewed by critics, but the film does not have any notable or outstanding characters. All the characters do not have clear personalities, and especially the film's motif is not too special with the story of traveling to another planet.

"Star Wars" began filming in 1977 with a lack of technology.

Star Wars is different, the movie is special in that it not only brings a story, but also a whole epic cinematic universe for companies (from film studios to other entertainment companies such as games, animation, gadgets, products...) to jump in and tear apart.

The Star Wars universe is extremely vast, so even though there are only 7 parts, Star Wars is considered the most valuable film franchise of all time with a figure of nearly 40 billion dollars, from publications, comics, games, animations to other related products, these are the things that confirm the attraction of Star Wars is too great.

However, the film has attracted a large number of fans since then.

The Star Wars universe is vivid and full of life, the characters are extremely lively and have their own personalities, each character in the movie leaves an impression on the audience, suitable for the psychology of European and American audiences.

Since its release in 1977, the film has created a huge wave of audiences going to the cinema. The film brings hidden messages through the struggles between the Darkside and the Lightside to create an endless source of inspiration for viewers and future filmmakers when good always wins over evil, and the righteous side will always defeat the evil side.

Legendary characters of "Star Wars".

The above is just a general analysis of the two film franchises, both films are very successful, it cannot be said that Avatar is inferior to Star Wars, but in terms of film brand, Star Wars is truly the number one monument in the history of cinema, while Avatar is ultimately just a box office phenomenon, when the film does not have enough appeal and influence on the public as big as Avatar.

(danviet.vn)