Fresh milk line affirms the word 'real' for the past 13 years

Pure Vietnamese fresh milk line with "world class" standards

Participating in the field of fresh milk production and processing since 2009, TH Group - the owner of the fresh milk brand TH true MILK has won the trust of consumers with fresh, clean products of international quality right on Vietnamese soil.

To produce pure, all-natural fresh milk that meets international standards, the cows at TH farm not only get to bathe and listen to classical music every day, but each food portion is also analyzed and calculated carefully and strictly.

TH's cows are carefully cared for according to international organic standards.

In each stage of development, dairy cows are fed with a separate formula. TH has used research from the world's leading nutrition experts, from 12-16 types of ingredients mixed according to appropriate formulas, so that the cows can produce a nutritious milk with valuable micronutrients for human health.

All kinds of sorghum, a delicacy for cows in the world, are grown on the vast hills of TH, using the most modern equipment for planting and care, including an automatic irrigation system up to 450 meters long.

After harvesting, the food is fermented to kill harmful bacteria, which is the secret to creating a safe, nutritious milk stream. In addition to green raw materials, the cow food is also mixed with refined bran and a special ingredient that only TH dairy cows have, which is bagasse and molasses - by-products from the NASU Sugarcane Factory - a unit under the TH Group.

TH is self-sufficient in raw materials, ensuring the purity of TH true MILK fresh milk.

Besides the source of food and water for the cows, the most important and direct factor that determines the cleanliness of TH true MILK milk is the "perfectly sealed" milking process. From the cow's udder that has been sterilized long enough according to standards, TH true MILK's raw fresh milk only takes a few dozen seconds to flow through the milking head, a 2 meter long stainless steel pipe connecting from the milk measuring cup to the cold collection tank at 2 - 4 degrees Celsius. In less than 1 minute, the fresh milk does not come into contact with the air but is immediately cooled.

All of these meticulous details create perfection in every glass of TH true MILK. The average fresh milk yield of each cow at TH farm reaches 34-36 liters per day, equivalent to about 11,000 liters per cycle, the highest in Southeast Asia.

With the determination to promote organic agriculture for public health, in 2015, TH Dairy Farm was certified by the Asian Book of Records as the "Largest concentrated, high-tech dairy farm in Asia" for the farm cluster in Nghia Dan, Nghe An, Vietnam. Most recently, in December 2020, TH Farm continued to set the record for "The largest concentrated high-tech dairy farm cluster with a closed production process in the world" certified by the World Record Union.

The mark of a brand for community health

TH’s great achievements recognized by international organizations are not only a high-tech farm, but also lie in the meaning of the community. Right from the first products launched on the market, TH Group has oriented the products to have the ultimate goal of taking the best care of the community’s health, creating an ecosystem in the clean and completely natural food industry.

TH Group is built on 5 core values: “For True Happiness”, “For Community Health”, “Completely from nature”, “Environmentally friendly – ​​superior thinking” and “Harmonizing benefits”. Focusing on the urgent needs of society that desire a source of clean fresh milk for Vietnamese children, produced in a closed system on Vietnamese land, the fresh milk brand TH true MILK was born and affirmed the value of the word “true” over the past 13 years.

TH is a pioneer in contributing to the national strategy on developing children's physical condition and stature.

In 2010, when TH's fresh milk products TH true MILK were introduced to consumers, a revolution in the milk market took place, raising consumers' awareness of clearly distinguishing the concepts of fresh milk and reconstituted milk powder (reconstituted milk), promoting transparency in the dairy industry.

TH’s presence in the market for more than 10 years is also the period when the fresh milk market in Vietnam has exploded the most. Consumers are increasingly more aware of their health, increasingly choosing fresh milk products instead of reconstituted milk as before.

In that wave, TH true MILK fresh milk products have been widely welcomed by consumers. It is estimated that TH currently accounts for 45% of the fresh milk segment market share in Vietnam. Despite the low growth rate of the entire industry, in recent years, TH has always maintained a double-digit growth rate even during the Covid-19 pandemic.

TH brings consumers completely natural products that are good for health.

After the success with fresh milk, TH has built a consistent brand for products such as: TH true NUT premium nut milk; TH true WATER purified drinking water; TH true JUICE fruit juice; TH true RICE roasted rice water, TH true TEA natural tea... with the orientation of completely natural drinks, with natural sweetness (no refined sugar used), contributing to reducing chronic non-communicable diseases, good for health, increasing resistance.

TH's ecosystem of clean, organic, healthy products is ambitious to provide everything that every family's kitchen needs, in order to best care for community health.

TH Group leaders once shared that each TH product is a combination of Vietnamese Intelligence - Vietnamese Natural Resources - World-class Technology, and at the same time, TH is determined to follow the path of sustainable development with the motto "Cherish Mother Nature, She will give you everything". This is also the key to help TH products always be loved and welcomed by consumers.