Tourism reopens, summer fashion market becomes vibrant again

Many clothing stores are bustling with customers on weekends. In the photo: Queuing up to pay at a clothing store on April 16. Photo: Thanh Phuc

In contrast to the quiet, deserted atmosphere of a few months ago, nowadays, clothing stores and fashion shops on the streets are open.Nguyen Van Cu Street,Dang Thai Than, Nguyen Thi Minh Khai, Kim Dong (Vinh city)… are quite busy and bustling with shoppers.

Ms. Nguyen Huyen Trang is choosing dresses and shirts at a shop on Nguyen Van Cu Street and said: “For more than a year, I have been working from home, eating at home, not going out… so I haven’t shopped much. Switching from working online to working in person, I need some new clothes for work; some clothes for going out on the street, going out on the weekend.”

The demand for clothes for work and going out increases when the epidemic is under control. Photo: Thanh Phuc

Prepare forApril 30 and May 1 holidaysIn the near future, many families, agencies, and businesses have scheduled sightseeing and vacation trips. Therefore, the demand for shopping, especially fashion items and accessories, has increased. In particular, beachwear, streetwear, family uniforms, group and class uniforms are quite "in demand".

According to a uniform store owner, this product line alone accounts for 70% of the store’s total revenue in recent days. Mainly, families buy them for travel, groups of classes, offices buy them for the beach, senior classes buy them for yearbook photos, etc.

Schools have also welcomed children back, so summer fashion for children is equally vibrant. To meet the needs of customers, stores and clothing shops have imported summer fashion products with rich designs and styles.

In the summer, the demand for traveling and taking graduation photos increases, so family, group, and class uniform fashion lines are very "in demand". Photo: Thanh Phuc

“For the past two years, the fashion industry has been sluggish, constantly closed, resulting in losses. Now, everyone is back to work and school as usual, especially tourism has reopened, so the demand for clothes for going out and traveling has increased. In anticipation of the holidays, at the end of March, my shop imported more than 100 million VND worth of goods to serve customers. Revenue in the first half of April increased 3 times compared to previous months,” said Ms. Hoang Anh, owner of a clothing shop on Nguyen Van Cu Street (Vinh City).

After a period of closing down and switching to online business to save costs, Mr. Hoang Phu, owner of a fashion store on Thanh Thai Street, has reopened. “Due to the prolonged impact of the epidemic, people's economy is quite difficult. Therefore, instead of renting a space on a large, busy street, I moved to a smaller street or a smaller booth to reduce costs and reduce product prices. And now, instead of selling expensive branded goods, I have switched to affordable fashion lines to suit the income levels of many people. It's only the beginning of summer, but the store's revenue has increased significantly compared to the same period last year," said Mr. Phu.

In addition, shops have launched many promotions and incentives to stimulate shopping. Photo: Thanh Phuc

Not only Mr. Phu but most fashion stores are shifting from selling high-end, luxury items to affordable items, suitable for many consumers. According to the survey, summer clothes are quite diverse and abundant with prices ranging from one, a few hundred to over 1 million VND/product. At the same time, stores have also launched promotional programs to stimulate people's shopping such as: Buy 2 get 1 free, preferential discounts, lucky draws...

It can be seen that whenthe epidemic is under control,The return to normal activities has become a “catalyst” for businesses and services to gradually recover. Accordingly, fashion business owners are expecting that summer fashion purchasing power will increase sharply during the next holiday, especially when tourism is entering its peak season…