Vietnam's tourism industry lacks coordination.

The incomplete image of Vietnam and its destinations in the eyes of tourists stems primarily from the lack of coordination within the tourism industry.

Vietnam's tourism industry still has many weaknesses. (illustrative image)

This was highlighted at the "Vietnam Tourism Cooperation" seminar held yesterday (October 29). Ms. Pham Le Thao, Deputy Head of the Travel Department, Vietnam National Administration of Tourism, stated: "According to preliminary statistics, after 10 months, Vietnam welcomed 4.8 million tourists. However, September saw a significant decrease compared to the same period last year due to the global economic crisis. At the same time, last September saw an increase in visitors because Vietnam held the ASEAN chairmanship at that time and the Thang Long 1000th anniversary celebration was taking place."

Based on practical experience, Mr. Tran Quoc Thai from Tracodi Tourist Company analyzed that the specific measure of the results of collaboration is the level of customer satisfaction. Performing traditional Northwest dances for tourists without explaining their meaning or origin demonstrates an incomplete and uncoordinated service approach. Similarly, while the specialty apple wine is delicious, from the perspective of tourism professionals like Mr. Thai, it needs quality assurance to reassure tourists.

Mr. Luu Duc Ke, Director of Hanoitourist, said, "When domestic travel companies start raising prices, foreign companies lower them. There needs to be coordination between travel companies, and between travel companies and accommodation, transportation, food and beverage, entertainment, and airline providers..."

Mr. Ke stated: "From the perspective of someone with many years of experience in the tourism industry, we are compelled to cooperate and leverage our strengths to offer lower prices to tourists. Tourism and aviation are like two wings of an airplane. An airplane cannot take off if one of its wings is damaged, so I sincerely hope that VNA will continue to work alongside us to exploit the domestic market and expand internationally."

Representatives from Air Mekong expressed their desire to collaborate with travel companies to develop the market. Air Mekong has had successful routes in the past, enabling travel agencies to build new routes to Kuala Lumpur, Bangkok, etc. Hanoi Railway Station acknowledged the Hanoi – Sa Pa route as a success between the transport company and travel agencies. Currently, the station has invested in more than 100 new, high-quality carriages, capable of better serving passengers.

(According to Tien Phong newspaper)