The path to the global market for Vietnamese fresh milk brands.

(Baonghean) - In less than 7 years, TH true MILK, a healthy fresh milk brand from Vietnam, has gained worldwide recognition with numerous awards from the most prestigious organizations. TH has also achieved National Brand status and confidently stepped onto the global stage through the "Clean Fresh Milk Production and Processing Complex in the Russian Federation" project.

Ms. Thai Huong - Chairwoman of the Board of Directors of TH Group - is the person who brought the brand of clean, fresh Vietnamese milk to the global market. (Photo: TH Milk)

The story of a woman with great passion.

Those who have visited or passed through the sun-drenched and windy land of Nghe An will undoubtedly be surprised and impressed that in less than 7 years, TH has transformed Nghia Dan from a previously unremarkable area into a prosperous dairy farming region.

The farm workers and hardworking farmers still proudly recount the story of a great-minded son of Central Vietnam who overcame countless difficulties to create a model for land exploitation, large-scale livestock farming, and a prime example of acquiring and utilizing world-class technology.

The woman whom farmers and workers in western Nghe An province speak of affectionately is Ms. Thai Huong - Chairwoman of the Board of Directors of TH Group (TH true MILK), who has been twice selected among the top 50 most powerful female business leaders in Asia by the American financial magazine Forbes.

TH true MILK, a relatively new brand since 2010, originated from the "High-Tech Industrial-Scale Dairy Farming and Milk Processing" project with a total investment of $1.2 billion. However, in 2016, among 88 businesses (in 16 industries) with products achieving National Brand status, TH true MILK was the first to be recognized in the food and beverage sector. The product groups achieving National Brand status include: TH true MILK fresh milk, TH TOPKID yogurt, TH School MILK, and TH true YORGURT drinking yogurt.

Representatives from TH True Milk receive the award for best school nutrition initiative for their TH School Milk product. (Photo: TH Milk)

To date, under the leadership of Ms. Thai Huong, TH's "High-Tech Industrial-Scale Dairy Farming and Milk Processing" project has achieved success with a total dairy herd of up to 45,000 cows; the TH farm has been recognized as the largest high-tech dairy farm in Asia. In terms of market share in the fresh milk segment, TH true MILK has risen to the top in the Vietnamese market, considered a pioneer in implementing the clean fresh milk revolution in Vietnam.

Even more admirable is that since 2016, Ms. Thai Huong has led the TH Group to collaborate with the Ministry of Education and Training and the Ministry of Health to implement the "School Milk Program - For the Stature of Vietnam" for the physical health of future generations of the country, so that children can "touch the door to happiness" with delicious and healthy glasses of school milk.

What makes the difference?

There are many factors that differentiate TH true MILK fresh milk from other brands, and these also differentiate dairy farming on large-scale farms from farming in small households.

The most striking difference is the automated milking system. Before entering the milking system, the cows are bathed, cooled, and then fanned dry. They are milked completely automatically using four vacuum teats. After milking, the milk is transferred to an intermediate milk collection tank via a stainless steel piping system and then to filter funnels. After passing through the filtration system, the milk passes through zinc plates, is suddenly cooled to below 40°C, and is immediately transferred to a milk storage tank. At temperatures below 40°C, the milk is safely preserved from bacterial contamination and retains its original nutritional content after being milked from the cow's udder before being transported to the factory.

People in Anh Son were delighted to receive gifts from TH Milk Company. (Photo courtesy of the company)

Thus, from the moment the milk is extracted from the cow's udder until it is transported to the processing plant and reaches the consumer, not a single drop of air enters; this means that harmful bacteria cannot penetrate the milk. Therefore, TH true MILK retains its freshness, cleanliness, delicious taste, purity, and nutritional value because its nutrient content remains intact. This is also the secret to TH's continued success and its growing reputation among consumers both domestically and internationally.

Leading the domestic market, confidently expanding internationally.

2016 can be considered a year of great success for TH true MILK, solidifying its reputable position as a preferred choice for consumers both domestically and internationally.

Mr. Ngo Minh Hai, Deputy General Director of TH Group, shared: “TH true MILK brand has stood shoulder to shoulder with major milk brands worldwide at leading international food fairs. TH products have won many prestigious international awards in ASEAN, the US, Russia, and Dubai (UAE). Not stopping there, the TH brand has confidently stepped onto the global stage through the project “Clean Fresh Milk Production and Processing Complex in the Russian Federation”.”

The awarding of the 2016 National Brand Award to TH true MILK is a source of pride not only for the TH Group but also helps to enhance the reputation of Vietnam's national brand in the international markets where TH is promoting exports.

A corner of the smart warehouse at Vietnam Dairy Factory, featuring a robotic crane. Despite its small size of only 6000m2, the smart warehouse can hold up to 3 million cartons of finished milk products. (Photo: TH Milk)

For discerning consumers, it's no surprise that in September 2016, two of TH True Milk's flagship products – TOPKID UHT yogurt drink with natural strawberry-banana-barley flavor and TOPKID pasteurized yogurt with pure chocolate flavor – both won the prestigious Gold award for "Outstanding Product of the Year 2016" at the Moscow International Food Exhibition 2016. Prior to that, TOPKID UHT milk had also won one Gold and one Bronze award at the World Food Moscow 2015 exhibition.

In February 2016, at the Gulfood Dubai 2016 International Food Fair (UAE), TH Group was recognized with three major awards: the Gulfood Outstanding Achievement Award for Ms. Thai Huong; the Best School Health Initiative Award for the clean fresh milk school project in Vietnam; and the Best New Product Award for TH true Yogurt Matcha Green Tea.

Thu Hang