Facebook buys newspaper ads to print apology

Under the headline "We have a responsibility to protect your information. If we can't, we don't deserve to," Facebook took out full-page advertisements in major British newspapers including The Mail on Sunday, Sunday Times, Sunday Telegraph, Sunday Mirror, Sunday Express and The Observer on Sunday.

However, in his apology, co-founder and CEO Mark Zuckerberg did not mention the Cambridge Analytica case but instead referred to a data leak case from four years ago.

"You may have heard about a quiz app built by a university researcher that exposed millions of Facebook users' information in 2014. This was a serious breach of trust, and we apologize for not doing more at the time. We are taking steps to ensure this doesn't happen again," the 33-year-old billionaire wrote.

Similar to the above appearanceCNNLast week, the head of the world's largest social network offered solutions and general promises to reassure users.

"We're also investigating every app that had access to large amounts of data before we fixed it. We suspect there are more. And when we find them, we'll ban them and notify people affected.Finally, we remind you of the apps you've allowed to access your information, so you can turn off the ones you no longer want.Thank you for believing in this community. I promise to do better"

Including the title and excluding the signature, Facebook's apology is 162 words long and is signed by Mark Zuckerberg. The apology is printed in simple black letters on a white background with the Facebook logo below the signature.

After the Cambridge Analytica scandal, Mark Zuckerberg alone lost more than 10 billion USD,

Last week, the company's stock closed below $160. Accordingly, Facebook's capitalization "evaporated" about $75 billion since the beginning of the week, following the Cambridge Analytica scandal. Mark Zuckerberg alone lost more than $10 billion, falling from 6th to 7th place on the list of the world's richest people, according to the Bloomberg Billionaires Index.

The incident was so serious that, after posting an apology on his personal page, the CEO's personal enemyMark Zuckerberg had to appear on CNN to explain and make promises.

Despite the apology, Facebook shares plunged on Friday, March 23. And so, for the first time, the world's largest online advertising platform had to buy print ads to apologize over the weekend.