New Ford Focus version costs 700 million VND in Vietnam

The American car company launched a new Trend version for Focus, equipped with a 1.5 EcoBoost engine and priced 150 million VND cheaper than the Titanium version.

The rise of Mazda3 and Kia Cerato in the C-class sedan segment with continuous discount sales policies has made competitors impatient. Toyota has reduced the price of Altis and now Ford has also made Focus cheaper by adding a Trend version.

In the Ford product pedigree, the "options" from low to high are Trend, Titanium and then the special versions of Titanium. Previously, Focus only had the Titanium version, now there is the Trend version with the same design and engine, only different in equipment.

The Trend version has the same design as the Titanium version, only the equipment is different.

Focus Trend also has a 1.5 EcoBoost engine with 180 horsepower and 240 Nm of maximum torque. These figures are no different from Titanium. 6-speed automatic transmission with integrated paddle shifters on the steering wheel.

The Trend version is equipped with smart connectivity and Ford Sync voice control. Driver support includes electronic balance ESP, hill start assist, reverse sensor, and electric power steering.

Focus Trend is priced at 699 million for both sedan and hatchback, while Titanium has a listed price of 848 million. The 150 million gap will make Trend lack more options than Titanium. At 700 million, the Trend is on par with Kia Cerato 2.0 (highest version) or Mazda3 1.5 (lowest version).

In 2016, Ford sold more than 1,000 Focus cars, up 54% compared to the same period in 2015. In absolute terms, the Focus's sales volume is only equal to one month of Mazda3. The Trend version is the American car company's hope to narrow the gap with its Japanese rival.

According to VNE