Galaxy Z Fold7 sets pre-order record in the US

Samsung pioneered the foldable smartphone more than six years ago. Now in its seventh generation, the company continues to elevate the smartphone experience.

SamplesGalaxy Z Fold7and Galaxy Z Flip7 deliver powerful performance, enhanced AI experiences, and enhanced durability in an incredibly thin and light design. The latest innovations in the Z series are creating a wave of strong consumer interest.

Both the Galaxy Z Fold7 and Galaxy Z Flip7 saw a 25% increase in pre-orders compared to their predecessors, with the Galaxy Z Fold7 seeing the highest pre-orders ever for any Z Fold device in the US.

Carrier partners also saw a nearly 60% increase in total pre-orders for both devices compared to last year's models. In-store shoppers were drawn to the slim, light, and compact design, along with improvements to the camera.

Since its official launch last week, pre-orders have consistently exceeded the previous generation by more than 25%. In particular, the Galaxy Z Fold7 is outperforming its predecessor by nearly 50% since its launch on July 25.

“Foldables have reached a turning point where they are becoming a mainstream choice for consumers,” said Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America. He added that Samsung has listened to customer feedback over the years to deliver a unique experience that cannot be found in any other device. When users experience the Z series in person, they are hooked, and the current record numbers are the result.

As interest in the Z series of foldable phones continues to grow, user preferences are also changing, especially when it comes to color and style. While black has always been the favorite color of previous Z Fold users, Blue Shadow accounts for nearly half of the Z Fold7 pre-orders.

For the Galaxy Z Flip7, demand for the Coralred color option also exceeded expectations, accounting for 25% of pre-orders for the Z Flip7. These trends remained stable during the first week of sales.

Both the Galaxy Z Fold7 and Galaxy Z Flip7 were developed based on years of customer feedback, including advanced AI features for the Galaxy Z series introduced at the Galaxy Unpacked event in July.

Whether you're looking for tools to elevate your work, want to use the Now Bar to organize your busy schedule, or need Gemini Live for helpful and intuitive AI chats, the Galaxy Z series brings the best of Galaxy to deliver a premium experience for the first time on both the Z Flip and Z Fold.

These products are now available at Samsung.com, Samsung Experience stores, carriers and retail stores across the US. Users can find more information atSamsungUS Newsroom, SamsungMobilePress.com and Samsung.com.