Causing a fever with 'Bac Bling', will Hoa Minzy dethrone Hoang Thuy Linh?

"Super product" in early 2025

MVNorth BlingAchieved quality from music to image, can be said to be the best music product from the beginning of 2025 until now.

The rap melody is easy to listen to and full of energy. The chorus is interesting because it is in the form of an invitation and tourism promotion:"Please come back to Bac Ninh for me to visit/The festival is bustling and joyful all year round"naturally, sincerely

In just 8 verses, Tuan Cry sketches a fairly complete portrait of an attractive Bac Ninh, beautiful in scenery, with cultural depth and a bit of mystery in spiritual life.

However, the rap structure is not the best. Dividing the male and female voices to "hold" half of the song does not optimize the ability to push chorus 2 to a climax.

Lyrics"Bright as the full moon night of Lim festival, where can I find you/ I love you, I can't sit still, hold my handkerchief as a pledge"being repeated is quite confusing and wasteful. In addition, the rap song ends with a breakdown (the final transition part of the song - PV)" of about 25 seconds which is quite "slippery", making it difficult to keep the audience's emotions at their peak until the last second.

The rap song is not very special but is elevated by the performance of artists from Bac Ninh, especially the rap style like a unique singing style in the art of Chau Van with the characteristic voice color, highly recognizable by "King of Comedy" Xuan Hinh.

The mix attracts attention when mixing many traditional musical instrument sounds such as bamboo flute, drum, clapper, moon lute, two-stringed fiddle, stone lute... The small minus point is that the mix is ​​not really pleasing to the ear, not impressive enough compared to the overall product.

Beyond the music, the music video (MV) was filmed and edited with cinematic quality. Nhu Dang skillfully mixed yellow, blue and red tones, adding filter overlays to create a feeling of joy and happiness, and of antiquity and nostalgia.

Images of Lim festival, Ba Chua Kho temple, Do temple festival, "lonely" tree... appear like a movie, vivid and not stereotyped. Some scenes filmed in Phu Lang pottery village or the ritual of offering votive offerings in the Mother Goddess worship are heart-wrenchingly beautiful and rich in artistry.

According to an unofficial source, this MV cost Hoa Minzy about 3 billion VND, but the author estimates the actual figure could be much higher due to the costs of staging, dancers, special effects... not to mention media.

Stay away from fantasy and illusion

An underrated value in MVNorth Blingis to create a "unique" opportunity for Hoa Minzy to show her most primitive self.

In the MV, the female singer is able to blend in with her family, neighbors, and fellow countrymen; speak and sing with a strong local accent; and express the gracefulness, flirtatiousness, and excitement that "Hoa Minzy of the masses" has restrained a lot after causing a stir.

Unconsciously, viewers of the MV sensed this and felt comfortable and sympathetic. Many viewers from provinces and cities across the country commented that they felt love and closeness to Bac Ninh even though they had never been there. That is also one of the core values ​​of culture: creating a connection between people.

Hoa Minzy really created a fever with the MVNorth BlingThe fact that the product entered the Top 4 most viewed MVs in the world in 24 hours on YouTube affirms its real influence, not due to buying views or "farming" local views.

However, it's still too far for this MV to wear loose clothes like "cultural industry" or "global fever".

Previously, some MVs of singer Son Tung M-TP had many times "flew" straight to the Top 1 most viewed MV in the world in 24 hours on YouTube, but in reality, they did not create any effect in the international market. Even the songSee loveHoang Thuy Linh's fame is also limited to Asia.

So,North Blingshould be supported in a civilized and healthy way, spreading real values, thereby creating real impacts on audiences and Vietnamese music.

Where is Hoa Minzy in the trend?

Hoa Minzy joined the trend of making music products using ethnic cultural materials from around 2020 to present. The products includeCannot be together for life, Thi Mau, Picky fish chooses friendsand the latest isNorth Bling.

This trend has been loved by audiences in recent years, many singers participate but the faces that make an impression can be counted on the fingers.

Because, national culture has a very broad connotation. To put material into a musical product, the artist and the entire crew must be deeply familiar with and knowledgeable about culture. This is a game that strictly prohibits carelessness and superficiality, and is very demanding and costly. Many hybrid products, mixed with other cultures, especially Chinese, have been reported by the press and boycotted by audiences.

Artists participating in this movement can be divided into three main groups. The first group only uses cultural materials as inspiration, processing them in an innovative, stylized way rather than leaving them as originals, typically singer Hoang Thuy Linh.

Products in this group have an overwhelming trendy element, the cultural element is only a "patchwork". Therefore, they attract a large audience but may be unfamiliar, even offensive to the group of people who are preserving and maintaining those cultural features.

The next group, represented by Hoa Minzy, Phuong My Chi... aims for a balance and harmony between tradition and modernity. The products approaching the times still convey some of the beautiful values ​​of national culture to the public.

The last group focuses on cultural factors, and ignores or lacks modern factors, making their products unable to attract the public. Typical examples include: Ha Myo, Quach Mai Thy, Sen Hoang My Lam...

Looking back at Hoa Minzy's 5-year journey, all 4 MVs were hits and achieved good results, showing that she was on the right track but was still very modest to affirm her musical personality or surpass her female colleagues in the same segment.

Compared to Hoang Thuy Linh and Phuong My Chi, it's not hard to see that Hoa Minzy is missing a personal album.

Small products help Hoa Minzy build a solid position as well as maintain temporary popularity, but for music to have depth and weight, her artistic portrait must be completed with albums and live shows.