Coffee prices today, July 14: Falling to 16-month low, 50% US tariff shocks Brazilian coffee prices

Domestic coffee prices today

Domestic coffee prices today, July 14, in the Central Highlands region remained unchanged, fluctuating between 89,500 - 90,300 VND/kg.

Accordingly, traders in Dak Nong province are purchasing coffee at 90,300 VND/kg. No change compared to yesterday.

Similarly, coffee price in Dak Lak province is 90,300 VND/kg, unchanged from yesterday.

Coffee prices in Gia Lai province remained unchanged from yesterday and were traded at VND90,200/kg.

In Lam Dong province, coffee prices remained unchanged from yesterday at VND89,500/kg.

At the end of last week, coffee prices in the domestic market reached their lowest level in 16 months since March 2024 and decreased sharply from 6,000 to 6,300 VND/kg compared to the previous week.

Specifically, in Gia Lai and Dak Nong, coffee prices fell by VND6,100/kg last week. Coffee prices in Dak Lak recorded a decrease of VND6,000/kg. Meanwhile, Lam Dong was the locality with the sharpest price drop of VND6,300/kg.

Coffee prices in Vietnam continued to fall this week due to sluggish trading, Reuters reported, mainly because the harvest has ended, while global supplies are recovering thanks to new coffee crops from Indonesia and Brazil.

World coffee prices today

On the London exchange, the online price of robusta coffee futures contract for September 2025 delivery closed this morning's trading session on July 14 at 3,216 USD/ton, down sharply by 12.5% ​​(461 USD/ton) compared to the first trading session of last week; the futures contract for November 2025 delivery decreased by 12.4% (447 USD/ton), down to 3,170 USD/ton.

Similarly, on the New York Stock Exchange, compared to the beginning of last week, the price of Arabica coffee futures for September 2025 delivery decreased by 1.1% (3.1 US cents/pound), to 286.5 US cents/pound; the contract for December 2025 delivery decreased by 1.3% (3.7 US cents/pound), reaching 280.45 US cents/pound.

A trader in the coffee growing region said major roasters are now buying cautiously due to concerns about the risk of tariffs from the US. Meanwhile, Vietnamese exporters are starting to take advantage of this time to take profits, bringing more inventory to the market, contributing to further price drops.

The arrival of coffee from Indonesia and Brazil has also put downward pressure on prices, adding to the sluggish market. Some traders in the region said the recent favorable weather with sufficient rainfall has helped support coffee supplies for the upcoming crop.

The most notable news of the past week was the decision by US President Donald Trump to increase tariffs to 50% on goods from Brazil, effective August 1. This development may help Arabica coffee prices increase slightly in the short term, but will negatively affect the market in the long term.

Brazilian coffee exporters are now looking to Asian and European markets if the US tariffs go ahead. Brazil is the world’s largest producer of arabica coffee, which is often used in high-end products.

A Brazilian trader said the letter from the US threatening to impose a 50% tariff on Brazilian coffee had sent shockwaves through the industry. He said the US is Brazil’s main consumer market and the move would have a strong impact on market sentiment.

The chairman of Italy's Lavazza Group, Giuseppe Lavazza, warned that if the US increases tariffs on coffee from Brazil and Vietnam, coffee companies will find it more difficult to do business, and American consumers will have to pay higher prices.

According to analyst Oran van Dort from Rabobank, the market is expecting the Trump administration to consider tax exemptions for agricultural products that cannot be grown in the US, such as coffee and cocoa.

In 2024, Brazil accounted for 34% of US green coffee imports. If the new tariffs are fully implemented, coffee prices in the US will fluctuate greatly. Besides Brazil, robusta coffee producing countries such as Vietnam and Indonesia are also subject to tariffs from August.

The market is closely watching developments regarding the possibility of the US waiving tariffs on coffee or reaching a separate trade deal with major exporters like Vietnam.

According to four sources familiar with the matter, U.S. roasters will not be able to absorb the additional 50 percent cost of imports, while Brazilian exporters are unlikely to offer deep discounts. This could force U.S. companies to source from other countries and force Brazil to divert exports to markets such as Europe or Asia.

A coffee producer in Brazil said his company has started looking for new customers in Europe. However, if US importers stop buying coffee from Brazil, they will have difficulty finding alternative sources with good prices and similar volumes.

Broker Michael Nugent said the US could switch to buying coffee from Colombia, Honduras, Peru or Vietnam, but it would be difficult to achieve the low prices that it would get from Brazil. This would have a major impact on the trade balance and consumer costs in the US.