Sky-high advertising prices, will Tao Quan 2022's revenue exceed 27 billion VND?

End of year meeting - Tao Quan 2022has finished two days of filming at the Vietnam-Soviet Friendship Cultural Palace (Hanoi). Although this year there are two veteran faces, "Nam Tao" Xuan Bac and "Bac Dau" Cong Ly, the program still arouses curiosity in many people. Perhaps because of the "heat" of this program, the advertising price is also... sky-high.

Tao Quan 2022 advertising price list. Photo: TVad.

Accordingly, before the 2022 Tao Quan began filming, the Television Advertising and Services Center (TVAd) announced a specific advertising price list. Looking at the advertising price list, it can be seen that although the Covid-19 epidemic is raging this year, businesses are facing difficulties, but Tao Quan's advertising price remains unchanged compared to 2021.

The price of a 30-second ad is 650 million VND; 20 seconds is 487.5 million VND. With an ad duration of 10 and 15 seconds, the prices are 325 and 390 million VND respectively. The price list for the rebroadcast on the morning of February 1, 2022 was also announced at a lower price. But compared to the price of ads broadcast in normal programs, it is still many times higher.

In 2021, although the Tao Quan program received many mixed opinions because it did not meet expectations, this program still brought the station a significant source of revenue.

This year, Tao Quan has 4 Taos, but they represent all areas of people's lives. Photo: VFC.

Will Tao Quan 2022's advertising revenue surpass the 27 billion mark in 20 minutes?

Advertising price ofEnd of the year meeting - Tao Quan 2021determined to increase by about 23% compared to 2019 and 63% compared to 2020. And there are 29 businesses, brands, and trademarks buying advertisements on Tao Quan 2021 with a total duration of nearly 20 minutes, bringing VTV about 27 billion VND. As usual, the most popular advertising duration for brands is still 30 seconds (20 advertisements) and 15 seconds (23 advertisements).

It is estimated that with just 10 minutes of advertising during the 2019 Tao Quan broadcast, VTV earned more than 10 billion VND, not including advertising slots before and after the broadcast. In addition to TVC advertising before, during and after the program, VTV also has revenue from selling advertising in the dialogue of the Taos.

Tao Quan 2021 has reached the 27 billion mark with a total advertising duration of 20 minutes. Photo: VFC.

This year,End of year meeting - Tao Quan 2022will be broadcast at 8:00 p.m. on the 30th of Tet (January 31, 2022). A full (uncut) version will be posted on Vietnam Television's digital platforms such as VTVGo and VTV Entertainment.

In particular, a seriesTao Quan prequel and sequel(including 6 episodes) will be released on VTVgo starting from January 27, 2022, promising to bring many fun and different perspectives on Tao Quan 2022.

From these bases, many people predict that Tao Quan 2021 with versions broadcast on television and digital platforms will bring in huge revenue for the station.

This year, Heaven has the presence of many Taos such as Economy, Society, Traffic, Network, Education, Health, Agriculture... However, in the context of the impact of the epidemic, the reporting is also adjusted according to the regulations of social distancing, avoiding large gatherings and not all Taos have the opportunity to attend the meeting...

The impact of the pandemic has made online society more vibrant than ever in the past year. It can be said that what happens in the virtual world, on social networks, is no longer "virtual" but has a "real" impact on society. Therefore, many issues and negative aspects of social networks are also directly mentioned, especially bad and toxic content, but unhealthy trends that Ngoc Hoang considers "internet trash".

Exposing evil and severely punishing those who harm the people, the head of Heaven also affirmed the commendable efforts of the Kitchen Gods throughout the past year in all professions and fields to overcome difficulties and challenges to gradually control the epidemic, restore the economy, and ensure social stability.