Decoding My Tam's enduring appeal through 15 years of singing

Not only is this singer naturally talented, but there are also many interesting things about him that make the audience always love him.

Since releasing her debut CD titled Forever in Love in mid-2001, My Tam has been in the entertainment industry for more than 15 years. During that time, the name of the “Brown-haired Nightingale” has never shown any signs of cooling down. Her live shows and music nights, whether free or ticketed, are always packed with audiences. The MVs made by My Tam still attract hundreds of thousands of views on Youtube on the first night of release.

Many people believe that My Tam was lucky to appear at a time when the Vietnamese music industry was lacking new faces and the audience's taste was oriented towards entertainment. However, it cannot be affirmed that My Tam's ability to maintain her appeal for 15 years was due to luck, but must have been due to the resonance of many factors such as: serious investment in music, maintaining a clean image and persistently doing charity work...

Since her debut, My Tam has been evaluated by music show organizers as having great potential to become a star because of her bright stage presence and good vocal ability.She was also expected to be the face of the next generation of divas like My Linh, Thanh Lam, Hong Nhung and Tran Thu Ha. At that time, the female singer did not limit herself to a fixed style, showing flexible changes in music. The release of many fast-paced songs at the time when pop rock became popular with Vietnamese audiences made the name My Tam quickly become popular.

Since her rise to fame, My Tam has been considered an artist with both voice and beauty.

Besides the foreign songs she performed such as To love you more, I love you, domestic music lovers began to mention more about Nhe anh, Yeu dai kho, Mai yeu, Toc nau moi tram, Uoc gi... These songs were played continuously on national radio and television in the late 1990s and early 2000s. My Tam's album vol 1 Mai yeu released in 2001 was a resounding success with 54,000 copies sold and was reprinted shortly after. Not only was she honored in categories voted by the audience, My Tam also received many awards from prestigious art councils such as Outstanding Person of the Year 2001 voted by Vietnam Television, Singer of the Year 2009 awarded by the Dedication Award. In the early 2000s, My Tam was considered an unrivaled name in the Vietnamese youth music scene.

Showing her pioneering spirit compared to contemporary singers is one of the factors that makes My Tam always attractive to the media, experts and fans.. In 2004, she was the first Vietnamese singer to organize a grand live show at stadiums. The investment amounted to 3 billion VND and a total of nearly 20,000 audiences at two venues in Ho Chi Minh City and Hanoi, making the live show Ngay Ay & Nay by the Da Nang-born singer the center of attention. At the end of 2006, My Tam was the first Vietnamese singer to be invited by a foreign team (Korea) to collaborate on the recording of the album Vut Bay. With the Multi-frequency Wave tour in 2008, My Tam made history in Vietnamese music as the first singer to organize a cross-country tour in 4 major cities across the country. Her 2014 live show Heartbeat attracted a total of more than 60,000 audiences in two performances in Ho Chi Minh City and Hanoi, becoming the live show with the most attendees in Vietnam to date.

My Tam won many prestigious world music awards.

Not only setting a precedent in investing in music products in Vietnam, My Tam is also the first Vietnamese person to be named at international awards. These include Best Asian Artist at MAMA 2012, Best Southeast Asia Act in the MTV EMA vote, Best-selling Artists From Each Major Territory voted by the World Music Awards, Asia's Music Legend in the Top Asia Corporate Ball event held in Malaysia...

Besides her successful musical career, her long-standing charity work over the years is also a factor that helps My Tam win the audience's sympathy.During her free cross-country tours for students since the early 2000s, the singer Toc Nau Moi Tram has focused on promoting education by awarding many scholarships to poor students who have overcome difficulties in each city the program passed through. In August 2008, My Tam established the MT Foundation charity fund, targeting orphans, disabled children and poor children who love to study, with the annual program "Nhang Buoc Ngay Mai". In addition, she also donated a portion of the profits from her music products and her own business to charity. In recent years, the singer and her family have regularly visited and given gifts to single artists and disadvantaged people in the provinces.

My Tam's intimate images on charity trips have won much sympathy from fans.

Fans' sympathy for My Tam is also due to the way she shows gratitude to those who have collaborated with her.. At her private music nights and important live shows, she always sets aside a corner to remember and pay tribute to the late director Huynh Phuc Dien - who contributed greatly to My Tam's success in the 2000s. In addition, many "old people" in music are also often mentioned with respect by her. In a previous interview, My Tam shared: "Before my events, I always ask my assistant to make a list of people important to me to send invitations to. There are many people I no longer work with, but that action is a reminder, a tribute and is obvious..."

A clean image and few scandals also contribute to My Tam's long-lasting popularity in the Vietnamese music industry.During all those years in showbiz, the beauty has never revealed anything about her lover. In the face of rumors about her gender and rumored lover, she has always chosen to remain silent. Admiring and following My Tam's career since she was a little girl, Minh Thu (26 years old - Hanoi) said: "Singing well, having few scandals, always being close and sincere in all situations are the reasons why I have admired My Tam for so long. Although I cannot follow all of her activities like when I was a student, I still follow her from afar and see her giving her all in every musical product."

When asked about the reason why My Tam has always been a hot name for the past 15 years, director Nguyen Quang Dung, who has collaborated with her for a long time, once shared: “Tam is talented, has a soul, is rich in artistic qualities and is honest. Tam is also a very serious worker. It is usually very difficult to have so many things like that in a person, so Tam's success, having many fans, being loved and becoming a symbol of success is worthy and obvious.”

According to Ngoisao.net