Google is testing an Android app that doesn't require installation.
Google is testing a technology that allows you to use apps without having to download them to your smartphone. This is one of the company's plans to expand its market share in the rapidly growing mobile search market.
You use your smartphone to search for information on Google? You see the information you need in the search results. However, when you click on it, you are asked to download the app to your phone to view it – simply because the search results are retrieved from that app.
Google wants to simplify things for users, allowing them to use the app without having to download it to their phone. Google's new technology works as follows: If you search for information about cheap hotels using the Google app on your Android smartphone, Google will return the results it found on the web as usual. However, some information will be retrieved from hotel apps (such as Hotel Tonight). If you click on this information, Google will stream the app to your device so you can use it without having to download and install the Hotel Tonight app on your smartphone.
This is a very convenient addition for users, saving us the time we used to waste waiting for apps to download. Google says they achieved this by using technology that allows them to stream a video to your phone from the internet while the app is running on a computer kilometers away.
Because it's still in the testing phase, Google can only apply its technology to nine apps: Hotel Tonight, Weather, New York Subway, My Horoscope, Daily Horoscope, Visual Anatomy Free, Useful Knots, Gormey, and Chimani. Besides making things easier for users, this new feature, if expanded, will also help Google increase its mobile search market share.
This isn't the first time Google has tried to improve the quality of mobile search. In April 2015, the company introduced a policy prioritizing search results from pages optimized for mobile. Additionally, Google collaborates with developers to retrieve information from their mobile apps and display it in Google search (using deep linking technology). Google states that it currently has over 100 billion links to information within its apps.
Google's ability to stream Android apps like this is thanks to a technology they acquired from the startup Agawi last year. Technically, Google isn't actually giving you access to the app. The streaming gives you the feeling that you're inside the app, but in reality, the search giant is streaming a high-resolution video that allows you to tap and scroll like with a regular app. The only difference between the installed version and the streamed version is a banner running at the bottom of the screen with the message "App streamed by Google." The company also says it will bring this new technology to the iPhone, however, when that will happen is still undetermined.
According to ICTNews
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