OCOP products and Nghe An specialties are introduced at Lotte Mart Vinh Supermarket
From December 20 to 22, Lotte Mart Vinh supermarket will display more than 200 OCOP products, Nghe An specialties from 40 units in the province.
On the afternoon of December 20, the Center for Investment, Trade and Tourism Promotion of Nghe An province organized the Opening Ceremony of the Program to promote and consume OCOP products and specialties of Nghe An province at Lotte Mart Vinh Supermarket in 2024.
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Attending the opening ceremony were comrades: Pham Ngoc Canh - Deputy Head of the Provincial Party Committee's Propaganda Department; Le Duc Anh - Deputy Director of the Department of Industry and Trade; Nguyen Manh Loi - Director of the Provincial Center for Investment, Trade and Tourism Promotion; leaders of enterprises, units, and Lotte Mart Vinh supermarket.
The program aims to introduce and promote OCOP products and specialties of Nghe An province to consumers, distributors, agents, supermarkets, especially Lotte Mart Vinh Supermarket; Support production and business units of OCOP products and specialties of Nghe An province to find and expand the market for product consumption.
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In addition, support businesses, cooperatives, and distributors to connect supply and demand to find stable output for OCOP products and specialties of Nghe An province.
Speaking at the opening ceremony, Mr. Cao Nguyen Hung - Deputy Director of the Provincial Center for Investment, Trade and Tourism Promotion emphasized: The event is an important milestone in building and spreading the brand of OCOP products to consumers. This is also an opportunity for production units to seek investors to develop and expand production of products with advantages and potential, products of the province, thereby enhancing the capacity of supplying products of Nghe An province in both quantity and quality.
At the display and introduction area in the supermarket, there are more than 200 product samples from 40 typical and prestigious OCOP units in the province such as: Pu Mat Medicinal Materials Joint Stock Company; ATC Investment and Production Joint Stock Company; Sy Thang Agricultural, Forestry and Fishery Import-Export Company Limited; Ha Duy Minh Group Joint Stock Company; Nghe An Seafood Joint Stock Company and many other quality OCOP products and specialties.
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The exhibition area will be the place to bring OCOP products to the market, especially to customers of Lotte Mart Vinh supermarket. Thereby, it is expected that, with close cooperation between the parties, OCOP products will not only build a strong domestic brand but also reach out to the international market, contributing to enhancing the value and position of Nghe An agricultural products.
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Currently, Nghe An province has 567 products ranked as meeting OCOP quality standards of 3 stars or higher, of which 37 products have reached 4 stars, 01 product has reached 5 stars and 02 products have the potential to reach 5 stars. Nghe An is the second province in the country in terms of the number of products with recognized star ratings (only after Hanoi).
