On the morning of October 22, in Hanoi, Comrade Nguyen Xuan Cuong - Member of the Party Central Committee, Minister of Agriculture and Rural Development chaired the Ceremony to announce the export of the first batch of Vietnamese dairy products to the Chinese market under the Protocol on veterinary and public health requirements for Vietnamese dairy products exported to China, which was recently signed in April 2019.
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| Since 2008, when the Vietnamese milk market had 92% of products being reconstituted milk powder (reconstituted milk), Ms. Thai Huong built the TH true MILK brand with the strategy of providing FRESH, clean milk to Vietnamese consumers, the main market being Vietnam, and the next step was to bring Vietnamese milk to the world, with China as the strategic market. |
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Since 2015,Ms. Thai Huong has accompanied the Government and the Ministry of Agriculture and Rural Development, continuously attending important trade promotion events and fairs in China in Guangxi, Nanning, Shanghai and has continuously made recommendations in forums and meetings of the Ministry of Agriculture and Rural Development, proposing to the Government to consider the Chinese market as a key market, in order to promote the opening of official exports to China for Vietnamese agricultural products in general, dairy products in particular... In the photo: Ms. Thai Huong and leaders of TH Group participated in the 13th China-ASEAN Expo (CAEXPO, September 2016). |
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2016:TH Group proactively responded and accompanied the Government and the Ministry of Agriculture and Rural Development, continuously attending important trade promotion events and fairs in China in Guangxi, Nanning, Shanghai... In the photo: Ms. Thai Huong continued to make recommendations in forums and conferences to promote the opening of official exports to China. |
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May 1, 2016:TH Group and the State agencies listened to the requests from the Director General of the General Administration of Quality Supervision and Inspection of China, Chi Thu Binh, on the conditions for licensing Vietnamese dairy products to be exported to China. The founder of TH continuously proposed to the Government to develop a set of national product standards and regulations in accordance with international practices, aiming to always make Vietnamese agricultural products ready for export to demanding markets around the world. |
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| August 1, 2017:Registering TH trademark protection in the Chinese market. |
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August 17, 2017:Officially opened the first store in Guangzhou. TH gradually approached major cities in China, learned about consumer tastes and cooperated with major Chinese import-export units. |
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December 2017:TH's natural orange, strawberry and blueberry sterilized drinking yogurt products are officially distributed in the Chinese market through 76 stores of the famous retail chain Circle-K.February 2018:TH's sterilized yogurt drink products are available at 420 stores of the C-Store retail chain.September 2019:TH's dairy products under 80% such as drinking yogurt and yogurt (products allowed to be officially exported before the Protocol was signed) have "covered" the first and second-tier cities of the vast regions of East China, South China, and Central China. |
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| During the working and inspection trip at TH farm, the Chinese General Department of Customs delegation especially carefully studied all steps in the Safety and Hygiene Procedures, the closed milking procedure, the number of experiments on improving the herd that had been carried out... All concerns of the Chinese side were thoroughly and thoughtfully answered by TH Group. |
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| April 26, 2018:During Prime Minister Nguyen Xuan Phuc's attendance at the Belt and Road Forum in Beijing (China), Vietnamese Minister of Agriculture and Rural Development Nguyen Xuan Cuong and Director General of the General Administration of Customs of China Ni Yeu Feng signed a Protocol on veterinary and public health requirements for Vietnamese dairy products exported to China. |
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| August 2018:The first Vietnamese enterprises submitted documents for China to consider granting export codes.15/8/2018: Ms. Long Yu Shan - Deputy Head of Nanning Customs, representative of China Customs, visited and worked at dairy farming enterprises in Vietnam, including TH Group. |
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| Prime Minister Nguyen Xuan Phuc and Chinese Deputy Minister of Commerce Wang Bingnan learn about TH true MILK Organic fresh milk products at the 2018 China International Import Expo (CIIE 2018) in Shanghai. |
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November 5, 2018:At the 2018 China International Import Expo (CIIE 2018) held in Shanghai (China), Chinese President Xi Jinping expressed his interest when carefully examining TH true MILK fresh milk products at the Vietnamese national pavilion. |
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| April 25, 2019:Signing of a Memorandum of Understanding on strategic cooperation in market development, consumption of food products, agricultural products and milk, fresh, clean, organic dairy products with partner Wuxi Jinqiao International Food City Co., Ltd - the owner of China's largest commodity hub, under the witness of Prime Minister Nguyen Xuan Phuc, Minister of Agriculture and Rural Development. |
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| October 16, 2019:TH Milk Joint Stock Company became the FIRST company in Vietnam to be granted an official export code for dairy products to China under the Protocol on veterinary and public health requirements for Vietnamese dairy products exported to China (signed between the Ministry of Agriculture and Rural Development of Vietnam and the General Administration of Customs of China). |
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