HBO launches online service in partnership with Apple

(Baonghean.vn) - On Monday, March 9, HBO - an American television channel belonging to the Time Warner media group announced that it will open an online broadcasting service on the Internet in the US next April on the occasion of the return of the game show "Game of Thrones".

According to the plan, HBO will open an additional channel "HBO Now" with more than 2,000 programs uploaded to Apple via iTunes. Photo: Internet

Second, after months of deliberation, HBO finally decided to partner with Apple. Accordingly, a new channel called “HBO Now” with more than 2,000 HBO-produced programs will be available on Apple via iTunes. Customers will have to pay a monthly fee of $14.99 to use the service.

Commenting on the decision, Mr. Richard Plepler - CEO of HBO stated "This is a big change for HBO". With the expansion of online services, HBO cannot stand still, especially when the number of subscribers using Netflix - an internet television service channel continues to increase sharply. HBO estimates that there are about 10 million households using the Internet to watch television in the US without subscribing to cable or satellite.

Not only HBO, American TV channels are also gradually changing to catch up with customers' tastes. Recently, Dish Network revealed that they will carry out an online project in which they will broadcast ESPN sports channels on the Internet. According to some other sources, CBS and Sony also plan to start their online projects.

But many are concerned that streaming will cut into traditional broadcast revenue. Once online, shows like “True Detective,” “Girls,” “Les Sopranos,” “Sex and the City,” and “The Wire” will all cost the same. But cable operators will still get half the revenue.

Chu Thanh

According to Le Monde 9/3