Japanese bookstores only sell one book at a time.

November 26, 2016 16:13

Everything suddenly becomes so much easier, because there's only one choice! And if you visit this bookstore in Japan, you'll be pleasantly surprised.

Imagine you're standing in a bookstore with shelves full of books, determined to buy only one or maybe two. But then you can't decide which ones to leave behind.

So what if there was a minimalist bookstore with a limited selection of books, where you didn't have to rack your brains every time you walked in? You'd end up taking home almost 10 books, only to read about 4 before visiting the bookstore again and repeating the cycle. This is probably something book lovers are all too familiar with! If you're still skeptical, prepare to be surprised, because this bookstore is real!

Morioka Shoten – A bookstore that sells only one book at a time.

Located in Ginza, one of Tokyo's busiest shopping districts, Morioka Shoten is well-known for its unique feature: it only sells one type of book each week.

Morioka Shoten - Mỗi tuần chỉ bán 1 loại sách.
Morioka Shoten - Only sells one type of book each week.

Yoshiyuki Morioka, the mastermind behind this unique idea, decided to open the bookstore in May 2015. Each week, he selects a specific book, and for the next six days, the bookstore sells only identical copies of that work.

Độc nhất vô nhị: Tới Nhật Bản ghé thăm hiệu sách bí ẩn chỉ bán duy nhất…1 cuốn sách - Ảnh 3.
Yoshiyuki Morioka – the owner of a one-of-a-kind bookstore.

For the duration that a book is on display, the entire bookstore's theme will revolve around related artwork or objects.

For example, if a book about flowers is being published, the entire store will display the types of flowers featured in the book.

Độc nhất vô nhị: Tới Nhật Bản ghé thăm hiệu sách bí ẩn chỉ bán duy nhất…1 cuốn sách - Ảnh 4.
The book on display is about fish, so the decorations all around are fishing nets!

The author and editor of the book were also encouraged to make as many appearances as possible at the store throughout the 6 days of the sale.

According to Morioka, all of these elements will give customers the feeling of actually stepping "into" the book. Therefore, enjoying the work will be a three-dimensional experience for the reader.

Ten years for one unique initiative!

Apparently, this innovative idea came about after Morioka owned a traditional bookstore for a decade.

cửa hiệu mang phong cách tối giản với việc chọn lựa sách được giới hạn, nơi bạn chẳng phải mệt mỏi cân nhắc mỗi khi bước vào
The shop has a minimalist style with a limited selection of books, so you don't have to strain your brain browsing every time you walk in.

With around 200 books on display that day, he realized that buyers were often overwhelmed by the sheer number of titles. Furthermore, every time he held a book launch event, it attracted a great deal of interest.

 chỉ trong 7 tháng đầu tiên số lượng sách bán ra đã lên tới 2.100 cuốn cho các độc giả trên khắp thế giới.
In just seven months since opening, the bookstore has sold 2,100 copies to readers worldwide.

This led him to wonder, if people enjoyed focusing on a single work like that, why not open a shop that simply "promotes" one book? And so, Morioka Shoten was born!

And it seems this idea has been quite successful, as in the first seven months alone, 2,100 copies of the book were sold to readers worldwide.

However, Morioka is by no means the first person in the world to implement this book selling model. The originator of this idea is likely author Andrew Kessler, who set up a "one-book" store in New York in 2011 to promote his own work.

Only his book, "The Martian Summer," was available for sale there. However, unlike Morioka Shoten, this shop was only temporary, lasting about a month.

Độc nhất vô nhị: Tới Nhật Bản ghé thăm hiệu sách bí ẩn chỉ bán duy nhất…1 cuốn sách - Ảnh 7.
The shop's motto – Just one room, just one book.

The sales method might sound "crazy" at first glance, but it actually yielded very positive results, and therefore Morioka still intends to keep the bookstore operating in the future.

With large bookstores dominating the market and e-books becoming increasingly common, places like Morioka Shoten are undoubtedly reliable destinations for readers seeking to discover the true value of books.

According to Young Knowledge

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Japanese bookstores only sell one book at a time.
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