Learn more about the trade names of real estate projects

Many projects choose a trade name when implementing

Any project approved by a State management agency has a name. This name is often associated with a location, a lot, a plot of land, or the name of the licensed investment enterprise. Usually, when choosing a project name to register with the State management agency, many investors do not pay much attention to the issue of marketing and communication to serve the promotion of the project to customers.

However, when bringing the productreal estateWhen approaching the market and target customers, the project name is an important factor. Because the project name is the first step of approachingclientWith real estate products, many investors choose a suitable trade name as a "nickname" in the process of promoting to customers.

Investors in the market often choose a trade name when promoting their products. Photo: Internet

According to the reporter's observation, many real estate projects that are systematically developed in big cities are given commercial names by investors when they are launched on the market.

This trade name is associated with the project development orientation of the investor, helping customers to easily remember, understand and grasp the development method or highlights of the project. This is also the way of many large investors in the market such as Vinhomes, Sungroup, Sunshine Group, Ecopark...

Typically, the Gia Lam Urban Area Project (Hanoi) is known by the commercial name Vinhomes Ocean Park with the development orientation of "Sea and lake city" with the highlight being the artificial sea and white sand lake.

The reason why many real estate projects are better known to the market by their trade names is because most of the names registered on the project licenses are quite long, difficult to read, difficult to remember, or do not fully demonstrate the scale of the project or the developer's dedication, so most of the time when the projects are launched on the market, the trade name is remembered more by customers.

Many real estate projects in the province also choose commercial names.

In the past 5 years, when the wave of real estate investment by investors and large enterprises expanded to many localities, the real estate market in localities such as Quang Ninh, Thanh Hoa, Hai Phong, Nghe An, etc. also welcomed many systematic project development methods similar to big cities such as Hanoi or Ho Chi Minh City.

Many large localities are embracing professional real estate development methods from major investors. Photo: Internet

Professional real estate development methods have contributed to creating products that stand out in the market. Typically, in Quang Ninh, many real estate projects have been developed with a clear "concept" expressed through very impressive commercial names such as: Sun Marina Town (Sungroup), À la carte Ha Long (TasecoLand)... Or in Dong Nai, typically Aqua City (NovaLand), Izumi City (Nam Long); in a series of other localities with projects such as Lagi New City, NovaWorld Phan Thiet (Binh Thuan), Nhon Hoi New City (Quy Nhon), NovaWorld Ho Tram (Ba Ria Vung Tau),...

Perspective of Nidco Thinh Loi urban area project.

In Nghe An, many real estate projects such as Vinh Heritage, Vinh Riverside, TNR StarCity Dien Chau, etc. have also been chosen by investors and developers with commercial names to match the project development orientation. Recently, the Nidco Thinh Loi urban area project invested by Nguyen Hung Investment Joint Stock Company and developed by MBLand has also chosen to build a commercial name for promotion, in addition to the project's legal name. This is an ecological urban area with many green trees along the river in the South of Vinh city.

The Vietnamese real estate market has increasingly expanded to new localities in a more systematic development direction with the participation of many investors and professional project development units. This contributes to changing the urban appearance of many localities and bringing many quality housing products to investors and people with real housing needs.

The commercial name of the projects helps investors and real estate developers to bring the project closer to customers and create a mark in the localities. However, the project name on legal documents and contracts with customers, the official name of the project must still comply with the name registered with the State agency.