Hieuthuhai 'causes a sensation' in Paris.
Hieuthuhai made her mark at "Paris Fashion Week 2025" by appearing on two major French news sites and trending on numerous social media platforms.
First appearance at the showLouis Vuitton Men's Spring-Summer 2026In Paris (France), Hieuthuhai not only caused a sensation on the red carpet but also became a social media phenomenon with a series of viral moments.
From the prestigious front-row seating position, interacting with J-Hope (BTS) and Fourth Nattawat, to receiving favorable treatment from the French media.
EventLouis Vuitton Men's SS26Paris Fashion Week is always the focal point for fashion enthusiasts worldwide, but this year, the name that caused a sensation on Vietnamese social media was a very special representative - Hieuthuhai.
Ever since he "teased" the Louis Vuitton invitation on his Instagram stories, numerous forums have been buzzing with predictions of a spectacular appearance. As expected, Hieuthuhai had a dazzling day at one of Paris's most anticipated men's fashion events.
The moment Hieuthuhai appeared at the show was quickly shared at lightning speed. Dressed in a trendy design from the French fashion house, the rapper appeared in the show space like a true fashion icon. And when the camera panned to the first row, people saw Hieuthuhai sitting next to Fourth Nattawat – the sought-after heartthrob of Thai television – in the same row as J-Hope (BTS), Louis Vuitton's global ambassador.
Hieuthuhai's appearance was also noted by mainstream French media. Both TikTok channels of the long-standing magazines Paris Match and Gala reported on and shared images of his presence at the event.
Just hours after appearing at Paris Fashion Week, Hieuthuhai's appearance at the global men's fashion event topped the trending charts across all Vietnamese social media platforms.
On TikTok, eight keywords related to him topped the search rankings, while on the X platform, the hashtag #HieuthuhaixLouisVuitton shot straight to number one with over 11,000 posts.
From appearing on magazine covers and at fashion events to regularly participating in promotional campaigns, stage performances, and reality TV shows, Hieuthuhai is gradually shaping a natural and enduring personal identity, not only in his own field of activity but as a well-rounded, genuine artist.
Hieuthuhai's achievements at the eventLouis Vuitton Men's Spring-Summer 2026This is the most compelling confirmation that the media and commercial value of Vietnamese artists is gradually being "unlocked" and affirmed at world-class events.
