Miss Thuy Tien faces the risk of losing global reputation after the Kera candy case

The prosecution and temporary detention of Miss Nguyen Thuc Thuy Tien for her involvement in the case of producing fake Kera candy is causing a stir in public opinion.

She was accused of deceiving customers in the process of promoting and selling Kera functional candy products, which were produced by Asia Life Company and distributed by Chi Em Rot Group Company.

Before the incident broke out, Thuy Tien was considered an ideal model for modern beauty: beautiful, talented, compassionate and involved in many community activities, especially after being crowned Miss Grand International 2021.

Thuy Tien is not only loved for her outstanding appearance but also for her friendly, dynamic image and her involvement in many community activities. She quickly became the representative face of many major brands and appeared in a series of popular television shows.

However, the incident involving the Kera candy product has caused her career to fall into crisis. When she was found to be involved in false advertising and receiving a large profit from a substandard product, Thuy Tien's "perfect beauty queen" image immediately collapsed in the eyes of many fans.

Many viewers expressed deep disappointment, saying that this was a "long slide" that would make it difficult for her to regain her reputation. Some brands that had collaborated with her are also reviewing or terminating their contracts to protect their corporate image.

In the cutthroat and competitive entertainment industry, such legal wranglings are often career-ending for a celebrity.

More importantly, the impact of this incident is not limited to the domestic market. As a former representative of Vietnam in international beauty pageants, Thuy Tien is at risk of losing her global reputation.

Many are concerned that international organizations will no longer see her as a positive symbol of peace, compassion, and the core values ​​she has pursued since her coronation. With global platforms, being involved in a case related to consumer health is unacceptable.

Some international organizations and the online community question whether Thuy Tien is still qualified to represent the values ​​of peace and humanity that she once pursued.

The incident is also a warning bell for celebrities: just one wrong choice can wipe out a career built over many years.

In the competitive entertainment industry, reputation is not only an advantage but also a foundation for survival. Once lost, it is almost impossible to recover.