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Miss Thuy Tien faces the risk of losing global reputation after the Kera candy case

Quoc Duong DNUM_BJZAFZCACF 22:35

The prosecution and temporary detention of Miss Nguyen Thuc Thuy Tien for her involvement in the case of producing fake Kera candy has dealt a heavy blow to her image and career.

The prosecution and temporary detention of Miss Nguyen Thuc Thuy Tien for her involvement in the case of producing fake Kera candy is causing a stir in public opinion.

She was accused of deceiving customers in the process of promoting and selling Kera functional candy products, which were manufactured by Asia Life Company and distributed by Chi Em Rot Group Company.

Từ trái qua phải: Nguyễn Thúc Thuỳ Tiên, Phạm Thị Diễm Trinh và Trần Thị Lệ Thu. Ảnh: Bộ Công an
From left to right: Nguyen Thuc Thuy Tien, Pham Thi Diem Trinh and Tran Thi Le Thu. Photo: Ministry of Public Security

Before the incident broke out, Thuy Tien was considered an ideal model for modern beauty: beautiful, talented, compassionate and involved in many community activities, especially after being crowned Miss Grand International 2021.

Thuy Tien is not only loved for her outstanding appearance but also for her friendly, dynamic image and her involvement in many community activities. She quickly became the representative face of many major brands and appeared in a series of popular television shows.

However, the incident involving Kera candy products has caused her career to fall into crisis. When she was found to be involved in false advertising and receiving large profits from substandard products, Thuy Tien's image as a "perfect beauty queen" immediately collapsed in the eyes of many fans.

Many viewers expressed deep disappointment, saying that this was a "long slide" that would make it difficult for her to regain her reputation. Some brands that had collaborated with her are also reviewing or terminating their contracts to protect their corporate image.

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In the cutthroat and competitive entertainment industry, such legal dramas are often career-ending for a celebrity.

More importantly, the impact of this incident does not stop at the domestic level. As a former representative of Vietnam in international beauty pageants, Thuy Tien is at risk of losing her global reputation.

Many are concerned that international organizations will no longer see her as a positive symbol of peace, compassion, and the core values ​​she once pursued after her coronation. For global platforms, being involved in a case related to consumer health is unacceptable.

Some international organizations and the online community question whether Thuy Tien is still qualified to represent the values ​​of peace and humanity that she once pursued.

The incident is also a warning bell for celebrities: just one wrong choice can wipe out a career built over years.

In the competitive entertainment industry, reputation is not only an advantage but also a vital foundation. Once lost, it is almost impossible to recover.

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Miss Thuy Tien faces the risk of losing global reputation after the Kera candy case
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