Busy preparing for "God of Wealth Day"

Currently, gold trading companies are rushing to prepare "unique" products in large quantities to serve customers.

Variety of designs
Glosbe Jewelry Company with products specially designed for God of Wealth Day such as Dog coins (Mau Tuat) called "Kim Tuat Coins" representing fortune, prosperity, and wealth, respectively, in sizes of 1 chi, 2 chi and 5 chi. Phu Quy Group launched the "God of Wealth Phu Quy" collection. The collection includes two main colors: Gold for wealth and red for more luck and prosperity. There are many products such as: 12 zodiac animal fortune set, plain round rings, 12 zodiac animal gold carvings, gold jewelry... God of Wealth gold medals made of 24K gold (999.9) with the weight of 1 chi and 5 chi are also outstanding products in the collection.

Customers choose to buy gold at a store on Tran Nhan Tong street. Photo: Pham Hung

National Retail Director of Phu Nhuan Jewelry Joint Stock Company (PNJ) Tran Thi Thu Ha said that in the spring of 2018, PNJ continues to launch the mascot product line of the year - Kim Khuyển (Golden Dog) - a symbol of the year of Mau Tuat and also a familiar and noble mascot in feng shui. In addition, PNJ also introduced to the market the product sets of Phuc - Loc - Tho statues, the statue of the Goddess of Mercy, Thien Loc Pixiu, the painting of Lien Hoa Khai Phuc, Kim Thiem Chieu Tai with sophisticated designs on 24K gold material with the message of praying for health, fortune and peace.

DOJI Group with the message "Kim Tuat prays for luck - Than Tai dat phat" launched to the market including: Kim Tuat Cau May, Kim Tuat Chieu Tai, Than Tai Thinh Vuong, Than Tai Dat Phat. "However, in the year of Mau Tuat, the image of a dog made of 24K gold (999.9) is a lucky mascot and is considered a symbol of wealth and prosperity and is produced the most" - said a DOJI representative.

No shortage of goods

According to experts, the gold market will certainly be bustling over the weekend, leading to strong fluctuations in gold prices. Because according to the concept of many people, especially businessmen and traders, buying gold at the beginning of the year on the "God of Wealth Day" will bring luck and fortune throughout the year. Therefore, everyone wants to buy for themselves and their loved ones, at least a few taels, at most a whole tael of gold for luck. However, experts say that this year on the "God of Wealth Day" there will not be a shortage of goods because gold trading companies have a "shortcut" strategy, preparing a large supply.
This is completely reasonable when large gold trading units such as DOJI, SJC, PNJ, AJC, Bao Tin Minh Chau have all prepared their supply sources to serve customers' needs quite carefully. Accordingly, the sales points of major brands will open early to serve customers. In particular, to avoid the situation of long queues like every year, some gold corporations and companies have planned for customers to order, pay in advance and receive a gold delivery appointment on the "God of Wealth Day" at the business establishments of the enterprise.

As for agents, wholesalers, and gold enterprises, they have now begun to receive deposits and register quantities. “PNJ has planned to produce early from mid-2017, and the store system will close later than usual so that customers can come and buy and own the gold products on God of Fortune Day as they wish. In particular, PNJ commits to stable prices according to the market to help consumers feel secure in shopping and “bring” luck to their families in the new year” - Ms. Tran Thi Thu Ha, PNJ Company said.
Meanwhile, DOJI said that last year it had carefully prepared more than 200,000 products specifically for the “God of Wealth Day”, but by mid-afternoon, most of the products had been sold out, leaving only gold bars and plain rings. This year, the company plans to supply the market with 3 times the quantity of last year to meet the needs of buyers nationwide.