Central Highlands Party Newspaper Workshop: 'Shaking hands' to link tourism

(Baonghean.vn) - Creating cohesion among Party newspapers and promoting tourism in the region are among the main goals set forth at the 7th Central Highlands - Central Region Party Newspaper Conference - Round IV, hosted by Khanh Hoa Newspaper.

Comrade Mai Duc Loc, Vice President of the Vietnam Journalists Association and nearly 120 delegates including leaders of the Central Propaganda Department, the Vietnam Journalists Association, the Press Department, leaders of Khanh Hoa province and editors-in-chief, deputy editors-in-chief, reporters and editors of 19 Party newspapers from Thanh Hoa to Binh Thuan attended the conference. Photo: My Ha

The press plays a role in promoting and developing tourism.

The workshop took place in Nha Trang City - a place known as a "tourist paradise". This workshop, with the theme "The role of the press in promoting tourism", once again affirmed that. Moreover, through many carefully prepared presentations, journalists from the Central - Central Highlands Party shared many good and effective ways of propaganda, which have a positive impact on local development.

With the theme "Accompanying to promote the image of Uncle Ho's homeland to domestic and international friends", Nghe An Newspaper was the first unit to present a report. Comrade Tran Huu Nghia, Deputy Editor-in-Chief of Nghe An Newspaper, fully summarized the potentials and strengths of the province's tourism: "One of the few provinces in the country that fully converges the potentials and advantages to develop diverse forms of tourism such as: spiritual tourism, scenic tourism, sea tourism, discovery - adventure tourism; conference - seminar tourism".

As the "conductor" in information and communication work, the "bridge" between the Party's will and the people's hearts, Nghe An Newspaper has actively propagated with many rich and diverse forms, creating social effects.

Comrade Tran Huu Nghia - Deputy Editor-in-Chief of Nghe An Newspaper with the speech "Accompanying to promote Uncle Ho's homeland to domestic and international friends. Photo: My Ha

In particular, in recent years, along with the development of the converged editorial model, Nghe An Newspaper has promoted tourism promotion and introduction on the electronic newspaper with many vivid expressions such as articles, photos, video clips, Photo Gallery, Flycam Video, Infographics... and interactions on social networks such as Facebook, Google+, Instagram, Twitter...

In fact, this new form has brought a new image of tourism, life, culture, and people of Nghe An and received positive feedback from readers, shown through the number of likes and shares on social networking sites of each work.

Tea island in Thanh An - Thanh Chuong - Nghe An, a tourist attraction recently. Photo: Document.

For Da Nang Newspaper, in order to build the image of a “livable city”, in addition to promoting events, the newspaper focuses on promoting beautiful “but very ordinary” images to tourists. That could be the beautiful actions of a taxi driver, staff at tourist areas, hotels, parking lots that do not increase prices during major events… Da Nang Newspaper has also built a column “One address per week” on Da Nang Weekend, Da Nang e-newspaper to serve as a “guide” for tourists.

Not only promptly reporting and writing articles about the potentials and advantages of tourism, the press is also the leading unit in "speaking correctly and pointing out" the shortcomings and limitations in order to provide constructive opinions and arguments.

According to comrade Duong The Hoan - Deputy Editor-in-Chief of Dak Lak Newspaper, "propaganda through many perspectives" has provided accurate and quality information to help the tourism business community as well as competent authorities to plan socio-economic development policies in general and the tourism industry in particular, have visions, make appropriate and timely adjustments and supplements.

"Shaking hands" to link tourism

In recent years, tourism has become a key economic sector of many provinces and cities in the Central Highlands region, bringing in large revenues. However, despite being in the era of information explosion, one of the current limitations in tourism promotion in the Party newspaper is that the connection between press agencies is still inadequate. Therefore, the values ​​and tourism potential of each locality have not been fully exploited, as well as the advantages of the press.

Delegates shake hands to sign tourism cooperation agreement. Photo: My Ha

With the theme “The role of the press in tourism promotion”, this workshop frankly shared and pointed out the shortcomings in the current tourism promotion coordination work, in which the main reason is the lack of a “conductor” to sing the connecting music.

To "create a breakthrough in market promotion activities", according to comrade Tran Huu Nghia - Nghe An Newspaper: "Newspapers need to learn from each other's experiences in propaganda work, share with each other good practices and good tourism models of localities.

Besides, local tourism management agencies also need to grasp the spirit of cooperation between newspapers to support when necessary.

For Quang Binh newspaper, after the marine environmental incident, the biggest wish is "to have many articles about the potential and strengths of tourism in your province, especially through online newspapers".

On the host side, speaking at the workshop, Comrade Nguyen Tan Tuan, Standing Deputy Secretary of the Provincial Party Committee, Chairman of the Khanh Hoa Provincial People's Council, said that what is necessary now is that the provinces need to build a method of linking sustainable tourism development. In particular, it is necessary to put the tourism development of each locality in the national tourism development strategy, in the overall development of the Central - Central Highlands region and in association with other regions. Closely follow the long-term development orientation, the socio-economic development plans of the region, the locality, the overall orientation of tourism development of the region".

At this workshop, for the first time, 18 Party newspapers in the Central Highlands region signed a commitment to coordinate tourism promotion programs. The main purpose is to improve the quality of tourism promotion and communication in the Central Highlands region, creating a strong propaganda effect and spread, contributing to sustainable tourism development.

Comrade Tran Duy Hung - Editor-in-Chief of Khanh Hoa Newspaper presented the hosting flag to Thanh Hoa Newspaper. Photo: My Ha

The conference also awarded the flag to the host unit of the 8th Central Highlands - Central Party Newspaper Conference to Thanh Hoa Newspaper, held in 2018.

NPV