National scientific conference 'The Party's propaganda and mass mobilization work in the new era'

Attending and chairing at the Central bridge point was comrade Nguyen Trong Nghia - Politburo member, Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Commission.

Presiding at the Nghe An bridge point were leaders of the Provincial Party Committee's Propaganda and Mass Mobilization Department, Provincial Police, and Provincial Political School.

In the new era - the era of digital transformation, deep international integration, the strong development of knowledge economy, digital technology and social media, the Party's propaganda and mass mobilization work increasingly affirms its key position.

This is a field of activity that orients ideology, leads and inspires the entire Party, people, army and society, contributing to creating a solid ideological foundation, building social consensus, promoting the strength of great national unity and consolidating people's trust in the Party and the regime.

Propaganda and mass mobilization work is not only an organization, method, and tool for disseminating, mobilizing, or popularizing the Party's guidelines and policies, but also a strategic bridge between the Party and the masses, an essential means for the Party to receive, process, and respond to information from the grassroots, thereby perfecting the process of policy planning and implementation.

In a multi-dimensional media environment, there are many wrong and hostile ideologies that take advantage of cyberspace to sabotage the Party and the State. Propaganda and mass mobilization work plays an increasingly important role as a "soft shield", helping to orient awareness, build trust, and strengthen the political capacity of cadres, party members, and the people.

In particular, in the context that our Party identifies "building and rectifying the Party and the political system" as a key, important and regular task, propaganda and mass mobilization work plays an even more important role in "building the Party ideologically" and "being closely attached to the people".

The workshop is a forum for research agencies, leaders, scientists, experts, and officials to exchange theories and practices, share experiences, and propose solutions to improve the quality of propaganda and mass mobilization work, contributing to consolidating people's trust in the Party, strengthening the great national unity bloc, and firmly protecting the Party's ideological foundation.

The workshop focused on a number of key contents such as: discussing, deepening the application, development and creativity of Ho Chi Minh's thought as well as the viewpoints and guidelines of the Communist Party of Vietnam on propaganda and mass mobilization work in new conditions.

At the same time, the workshop focused on clearly analyzing the position and role of the Party's propaganda and mass mobilization work in the new era, especially in the context of promoting digital transformation and implementing organizational arrangements between these two areas of work.

Thereby, orienting to strongly innovate the content and form of propaganda and mass mobilization activities in a modern, flexible, and practical direction, while focusing on analyzing the role of digital technology, artificial intelligence, and multi-platform communication in improving the effectiveness of propaganda, education, and mass mobilization in the digital age.

The workshop also proposed a system of solutions and recommendations to continue perfecting the Party's guidelines and leadership viewpoints, mechanisms, policies, organizational apparatus and staff working in propaganda and mass mobilization, contributing to improving the quality and efficiency of operations and promoting the role of "soft driving force" in the entire process of building and rectifying the Party and the political system, developing the country and consolidating the great national unity bloc.

At the same time, review the current status, role, functions and tasks of propaganda and mass mobilization work at the commune level after establishing the Party Building Committee at the commune level to propose appropriate adjustments in organization, human resources and methods of operation.

Also at the workshop, localities and units shared good models, creative ways of doing things, practical lessons in propaganda and mass mobilization work; proposed specific and practical recommendations to improve the quality of activities and build a team of cadres who are attached to the grassroots, understand the people, are close to the people, and work for the people.