'Design for Humanity' workshop in Nghe An brings modern materials into indigenous design

Design to serve human life

Humane design is a topic that receives much attention from experts and architects. “Humane design” or “for people” are designs that serve human life, and at the same time reflect the free self - the lifestyle of each person. A humane design - with people as the center will have an impact on each individual, family, community, and more broadly, the whole society. Humane design is also a design that is suitable for users, from the aspect of ergonomics to culture - lifestyle and local climate.

This year's "Design for Humanity" workshop will have the participation of prestigious experts and architects with many interesting topics of discussion including: Health, happiness and more by Architect Le Truong - Chairman of Vietnam Furniture Association; Promoting natural materials in modern spaces by Architect Takashi Niwa - Director of Takashi Niwa Architects; Architect's Journey by Architect Nguyen Hoang Manh - Co-founder, CEO, Architect in charge of MIA Design Studio; The transformation of Indochine style in contemporary by Architect Tran Huu Tho - Founder of Gia My Studio, Design Director of VietDECOR; Balancing aesthetics and functionality - the story in modern design by Dr. Architect Pham Hong Son - lecturer of Vinh University; Bringing modern materials into indigenous design by Mr. Nguyen Minh Cuong - General Director of Minh Long Wood Group Joint Stock Company. The event recorded the coordination participation of Dr. Architect Nguyen Viet Huy - Chairman of the Association of Architects of Hanoi National University of Civil Engineering.

Architect Luong Ba Quang - Chairman of Nghe An Architects Association said: One of the issues of concern at this conference is the industrial wood production industry and this is becoming a dominant material, with the potential to replace natural wood. Especially in Nghe An market, with increasingly high population density and large infrastructure investment, the demand for industrial wood materials is posing opportunities and challenges for raw material production enterprises such as Minh Long Wood. Focusing on in-depth technical research, while closely following indigenous cultural values ​​is the direction that this enterprise has chosen to provide the highest quality - most cultural and safest products for Vietnamese people. That is also the meaning of the upcoming "Design for Humanity" Conference.

Wood Group CorporationMinh Long is one of the units that has always been closely associated with and accompanied the Nghe An Association of Architects for a long time. Especially from the end of 2023 until now, Minh Long Wood has participated in 3 major events of the Association of Architects in Nghe An.

Minh Long Wood - Fashion for interior

Minh Long Wood Group Joint Stock Company was established in 2008 and has gone through more than 16 years of development. The company has strived to become one of the number 1 suppliers of fashionable wooden interior materials in the Vietnamese market.

With a foundation of expertise in the field of wooden interior materials, advanced management processes, a system of distributors, agents, stores... present in many provinces and cities in the North and Central regions, Minh Long Wood has established a position with quality products, superior in technical standards, new and unique in aesthetics. Industrial wood products, decorative panels and interior decoration materials are widely used in finishing the interior of houses, offices, schools, hospitals, commercial centers, high-rise apartment projects in many provinces and cities across the country...

Minh Long Wood Group's products are diverse in materials, colors and quality to meet the needs of each individual customer, including: Particle board, MDF, plywood, finger jointed wood, MFB panels (MFC - melamine coated particle board, MFM - melamine coated MDF board, MFP - melamine coated plywood), Laminate - HPL panels, Acrylic panels, core boards with high moisture resistance properties such as HMR V313, meeting European standards on Formaldehyde emission concentration such as core boards E0, E1, E2...

Minh Long Wood has had many opportunities to interact, learn and exchange experiences with the world's leading suppliers, designers and architects. That growth is affirmed through each new product line introduced every year, which is the result of world-famous interior exhibitions such as Salone del Mobile in Milan, Italy; CIFF - China or Interzum - Germany...
In order to have designs that are ahead of world trends but suitable for domestic users, the board of directors of Minh Long Wood Group Joint Stock Company has made great efforts to cooperate with designers and interior consultants to research the market to grasp the daily changes of the interior decoration world. Minh Long Wood products are suitable for many interior styles, bringing comfortable and warm experiences to users. With more than 500 designs of industrial wood-covered surfaces serving a variety of different interior design styles, Minh Long Wood Group Joint Stock Company is increasingly affirming its position as one of the leading enterprises in the market of interior wood materials.

Throughout its operation, Minh Long Wood takes product research and development as its backbone. This is the premise for the company to launch new surface collections every year that express the homeowner's personality, are suitable and functional, and have the aesthetics, culture, and character of the Vietnamese people. Products invested with the most modern technology in the world such as V Number natural wood grain technology; SGP super glossy panel technology... are all pioneers in the market, shaping the habit of using industrial wood materials to gradually replace natural wood in modern interior spaces.

In recent times, Minh Long Wood has been a pioneer in providing fashionable and trendsetting wooden interior materials. Minh Long Wood's products do not stop at ensuring the functionality of the furniture, each surface design is a result of in-depth research by the product research and development team. In particular, the designs that aim at localization and cultural promotion that the enterprise has recently launched have been highly appreciated by the design community in terms of both aesthetics and emotions. Typical examples include V So Son wood products with the feel of Hoang Dan and Cam Lai wood grain - two precious wood grain types of Vietnam.

We wish to provide the market with the most functionally effective and emotionally humane material solutions to promote traditional Vietnamese cultural values ​​and support the design community in the creative process and affirm the Vietnamese design brand on the world map.

Putting product research and development at the center along with the attention to blending indigenous cultural values ​​into contemporary rhythm, Minh Long Wood Group Joint Stock Company is increasingly moving forward on the path of interior fashion, is the driving force to promote the creativity of architects - interior designers in particular and is a solid foundation for the sustainable development of the interior materials industry in general.

Hopefully, the construction – architecture – interior market in Nghe An will continue to be the destination for many businesses like Minh Long Wood on the journey of innovation and development. This is also the common goal for the “Design for Humanity” Workshop event.

Nguyen Minh Cuong - General Director of Minh Long Wood Group Joint Stock Company