Seminar on tourism products and marketing plans of 4 provinces in the North Central region

(Baonghean.vn) - On July 15, in Vinh City, the EU Project Management Board organized a workshop on tourism products and joint marketing plans of the four North Central provinces.

Attending the event were international experts including Mr. Don Taylor - tourism product expert, Mr. Robert Travers - destination management and tourism marketing expert... On the EU project side, there was Mr. Vu Quoc Tri - Project Director, on the 4 provinces side, there were representatives of the Department of Culture, Sports and Tourism, Tourism Promotion Information Center of the 4 provinces of the North Central region.

Overview of the workshop.

The purpose of the Workshop is to create a coordinated link in marketing work to maximize the resources and tourism products of the 4 localities in the region; coordinate the implementation of activities to market tourist destinations, tourism products, tourism services, specialties, cuisine... common to the 4 provinces; support each other to promote the potentials and advantages of tourism and services of each locality to attract tourists to the North Central region; jointly introduce typical tourism products of the region to key domestic and foreign markets; attract tourists to the region through connecting tours, routes, and typical tourist attractions of each locality in the region...

Giang River tour into the core of Pu Mat primeval forest. Photo: Sy Minh.

At the Workshop, international experts and the EU Project presented regional priority products, product clusters and common tourism routes of 4 provinces such as: Exploiting the Ho Chi Minh road tourism route from Phu Luong - Thanh Hoa to Dong Hoi - Quang Binh associated with famous tourist destinations such as Phu Luong, Thanh Hoa Citadel, Lam Kinh relic site, God Fish stream... (Thanh Hoa), Km 0 relic site, Sunflower field, Thanh Chuong tea hill, Truong Bon national relic site, Pu Mat National Park... (Nghe An), Dong Loc T-junction, Relics in Huong Khe... (Ha Tinh), Tu Lan Cave and stream, Phong Nha Ke Bang... (Quang Binh)...

This is a tourist route with a convenient route and passes through many attractive tourist destinations. From this route, tourism businesses can build programs and choose attractions that suit the needs of tourists and do not overlap in resources. This is also a route that many opinions want to build sports tourism products, adventure tourism, cycling tourism "Ho Chi Minh Road Challenge", nature discovery tourism...

Domestic travel businesses survey Nghe An sunflower fields. Photo: Thu Huong.

After listening to the contents related to tourism products, representatives of the marketing working group of the 4 provinces presented proposals on general tourism product marketing activities of each province in late 2016 and 2017.

Cua Lo seen from Lan Chau island.

Common points in the marketing content of tourism products of 4 provinces such as: Jointly participating in printing common tourism maps for 4 provinces and joint video clip publications, jointly participating in major domestic tourism events and fairs such as VITM Hanoi, ITE Ho Chi Minh City, Ho Chi Minh City Tourism Festival, National Tourism Year 2017 in Lao Cai - Northwest, jointly welcoming farmtrip groups from abroad and organizing Fair events abroad such as promotion in Singapore in 2017 associated with opening Vinh - Singapore flight route...

In particular, the four provinces and experts all highly agree on the role, necessity and effectiveness of promoting tourism through the media and the internet, especially focusing on tourism marketing, building websites for handheld devices instead of printing too many types of tourism guidebooks...

Wang Peng