Honda SH mode price increased by more than ten million dong at the end of the year
Honda's scooter model aimed at female customers recorded a price increase of more than 10 million VND in the last month of 2017.
According to a survey at some Honda dealers in Hanoi, the SH mode scooter model is currently priced about 11-12 million VND higher than the listed price. Dealers are offering this model for about 63.5 million VND for the personality version, while the fashion version is about 5 million VND cheaper, at 58.5 million VND.
Honda Vietnam's suggested retail prices for the two stylish and individual versions are 51.5 million and 52.5 million VND respectively.
SH mode is currently selling for tens of millions of dong higher than the suggested price. |
Currently, not only SH mode, many other Honda scooter models are also sold at higher prices than the company's suggested price. SH scooters are also sold at a price difference of 10-15 million VND, Air Blade has the highest price difference of 6 million for the matte black version, Lead has a price difference of 2 to 4 million VND...
According to a Honda Head sales staff, the high selling price is due to increased demand for cars at the end of the year. Meanwhile, Honda Vietnam said that the company will adjust car production according to market reality.
The phenomenon of Honda selling cars at a much higher price than the suggested price has been happening for many years now for car models with high purchasing power. Many readers of Zing.vn were surprised by this situation: "Vietnamese consumers are very strange, the more expensive the car is, the more sky-high the price, the more they rush to buy it."
Consumers' easy acceptance is an excuse for Honda car dealers to comfortably increase prices and earn more profits, while there are still many products on the market with equivalent technological content.
SH mode is a scooter line aimed at female customers, launched in 2013, below the SH segment. This line of vehicles has just added more colors for both personality and fashion versions at the end of October this year. The vehicle is equipped with a smartkey, eSP 125cc engine.
According to Zing
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