JICA Japan supports building the brand of Van Dien - Nam Dan vermicelli

(Baonghean.vn) - Jica project supports Quy Chinh village, Van Dien commune, Nam Dan to establish production groups and build brands.

Through the process of surveying and evaluating craft villages in Nam Dan district, the project found that households producing vermicelli in Quy Chinh hamlet, Van Dien commune, Nam Dan district still follow the family model, small-scale, spontaneous. The project supported people to establish a production group of 32 households, build a brand and replicate the vermicelli making model.

Vermicelli production in Quy Chinh, Van Dien, Nam Dan. Photo: Huy Thu

Quy Chinh Hamlet 1 and 2, Van Dien Commune, Nam Dan District, were recognized as craft villages in 2006. The village has a long tradition of producing rice vermicelli and rice paper. The rice vermicelli and rice paper processing industry has created jobs and helped many families become rich legitimately.

The village’s vermicelli products are consumed in many places such as Thanh Chuong, Nghia Dan, Quynh Luu, Vinh, Ha Tinh, etc. Households can directly bring vermicelli to import, or traders will come to pick it up at home. After deducting expenses, each year the craft village also earns from 12 to 15 billion VND, contributing to a prosperous and comfortable life and a new, spacious rural appearance for Quy Chinh village.

Rice vermicelli and rice paper production groups and households are instructed to divide into groups (raw material groups, environmental sanitation groups, business groups, production groups, product consumption groups, etc.) and organize coordination to create close links in production and business, meeting the needs of ensuring food hygiene and safety. With the support of the project, people gradually build brands, register labels and expand the market, in order to increase product value and income for people working in the profession.

Quy Chinh vermicelli is consumed in many places throughout the province and Ha Tinh and Hanoi.

Packaging and branding are guided by JICA for vermicelli producers to build. Photo: Vuong Bang

The Nghe An Agricultural Sector Planning Project and the Livelihood Diversification Project based on Heritage Tourism in Nghe An Agricultural and Fishery Villages funded by Jica are currently being implemented in Nam Dan, Con Cuong, Anh Son, Thanh Chuong, Que Phong... with many products such as oranges, tea, chicken, vegetables....

Vuong Bang - Huy Thu