Jolie and Pitt, a fiery PR war between two 'lovers'

Angelina Jolie and Brad Pitt used to be a symbol of true love, but it's time for the two superstars to stop using their relationship to promote new movies and "flirt" with the public.

The recent reunion story, which is likely fake news, has left many fans of the couple feeling hopeful. But for sober-minded people, the Jolie-Pitt love affair has long been heavily staged.

The reunion rumors may be false.

Rumors of a reunion were released on September 2, originating from tabloids such as the Daily Mail and The Sun and from a third source. Specifically, writer Ian Halperin, who claims to have a close relationship with Jolie. According to Halperin, the star had a secret meeting to reconcile with Brad Pitt.

This information was released almost at the same time as Jolie's official interview in the Telegraph, giving the public the impression of the Hollywood couple's possible reunion.

Jolie knows how to use her influence: she said "I don't like being single", the whole world thought she was about to reunite with Pitt.

In the interview, Jolie said: “I don’t like being single. It’s hard. I’ve had a lot of health problems over the past year, both mentally and physically.” Immediately, public opinion assumed that the message “I don’t like being single” implied that she wanted to get back with Brad Pitt.

Daily Mail compares Jolie - Pitt with Taylor - Burton (Elizabeth Taylor and Richard Burton), a famous Hollywood couple in the 1960s and 1970s. Taylor - Burton fell in love with each other from an affair and were married twice, with a year of divorce in between. If Angelina Jolie were to get back together with Brad Pitt, they would also have a year apart like Taylor and Burton.

However, the Daily Mail seems to forget that Taylor and Burton also broke up twice. They finally divorced in 1976 and went their separate ways. It was not a happy ending for the Jolie-Pitt couple, a symbol of true love that many people admire.

But the recent news of Jolie and Pitt's reunion was not published in any reputable mainstream newspapers, including People - a magazine specializing in celebrities' private lives but claiming authenticity. Telegraph, a major newspaper, quoted Jolie as saying that she "doesn't like being single" but did not confirm that she would get back together with Pitt.

If this rumor were true, the major newspapers would not have been foolish enough to stay out of the news flow.

Just talking about each other is the right time to promote the movie

Jolie's statement stirred public opinion the same week she released her latest film, First They Killed My Father. At the premiere on September 2 in Colorado (USA), the female director was supported by her children including Maddox, Pax, Zahara, Shiloh and twins Vivienne - Knox.

Along with her professional activities, Jolie's interview about her post-divorce life (in the Telegraph) and the rumors from Ian Halperin (in the tabloids) also seemed to appear at the right time to heat up her name.

Remember, back in February, Jolie chose the time to “speak out” about her divorce very carefully. Coinciding with the occasion when she and her children went to Cambodia to promote First They Killed My Father, the female director sat down with a BBC reporter to record an interview that was broadcast to the world. In it, she inserted a meaningful message about Pitt and the children: “We will always be a family.”

The Jolie - Pitt couple always makes full use of family images and their 6 children in promoting new movies.

It is worth noting that the actress always speaks quite vaguely, interspersing meaningful sentences about family affection or women's self-worth. In particular, she never mentions the specific developments of the relationship, such as whether Pitt visits the children often or whether they have opened up to each other again.

She said just enough to leave room for speculation and anticipation. Just like this time, just the statement “I don’t like being single” has sparked hopes of a “very Hollywood” reunion. But the fact that major newspapers have largely stayed out of the story shows that the Jolie-Pitt affair is now just a tabloid affair, especially if it stops at being a baseless rumor.

Brad Pitt is no pushover either. In May, he made headlines when he shed emotional tears in a fashion photoshoot for GQ magazine, while promoting the movie War Machine, which was released at the same time on Netflix. The pros outweigh the cons, everyone has seen and read his photos and his post-divorce life, but few people have mentioned the movie.

As for Jolie, it is likely that her own fame and her high-profile divorce will overshadow the film First They Killed My Father. As two superstars in the field of using their personal lives to promote their films, Jolie and Pitt probably did not expect the day to come when their petard would hit them in the back.

Ready to destroy image, compete for the title of "model parent"

The Guardian newspaper commented that Jolie - Pitt belong to a generation of stars from the past, such as Ben Affleck and Jennifer Garner, Johnny Depp and Amber Heard, Gwen Stefani and Gavin Rossdale. They are middle-aged, all A-list stars, but no longer attractive enough to stir public opinion like before. Jolie - Pitt is the hottest couple among them, but also gradually cannot resist the laws of time.

In 2016, following the news of Jolie and Pitt's divorce, E! Online predicted "the end of the era of celebrity worship."

Jolie once leaked information to the press that "destroyed Brad Pitt's image".

Jolie is currently in the news for her emotional statements about her ex-husband, but in 2016, when she filed for divorce, she hired one of Hollywood's biggest PR experts to ensure that all the advantages were on her side.

According to the New York Times, the actress and PR expert decided to choose TMZ, a tabloid site, rather than People magazine, to spread the rumor.

“Either way, both of their reputations are going to suffer,” said Allison Hope Weiner, a lawyer with 15 years of experience in Hollywood. So Jolie decided to push the negative image onto Brad Pitt. TMZ posted full details about the plane argument, Pitt almost assaulting his eldest son Maddox, and the FBI investigating the actor.

“Jolie needed leverage to get full custody of the kids,” a Hollywood executive told the New York Times. And to get there, she was willing to let Pitt’s image be tarnished in the eyes of the public. He became a drunken, angry, and neglectful father.

Pitt had previously asked Jolie to file for a quiet divorce, but the request was ignored. The actor was so upset that he hired Lance Spiegel, a lawyer who once represented Michael Jackson, to fight Jolie and regain his reputation.

The tit-for-tat drama will upset those who consider Jolie and Pitt to be symbols of true love. Love is no longer the issue, this is a PR war between two of Hollywood's biggest names, attorney Weiner emphasized. Each side is trying to appear to be a better parent than the other.

Whether Jolie and Pitt reunite or not, this fierce PR war will not stop.

According to Zing