Lexus - The legendary luxury car has arrived in Vietnam.

Lexus officially enters the Vietnamese market, offering a completely different and unique experience for luxury car enthusiasts. It's not simply about cars that exude a sense of luxury and sophistication on the outside.

The professional standards of a top-tier dealer.

LEXUS Saigon Center is the first dealership in Ho Chi Minh City for the luxury car brand LEXUS, which began operations on January 2nd, 2014. Customers will have exciting and impressive experiences with sales and customer service when they visit, where the most perfect services are offered for the first time in Vietnam.

Officially launched in the Vietnamese market, LEXUS aims to conquer the luxury car market with the image of the most perfect luxury car brand, by providing perfect experiences to each customer through top-notch products, world-class services, and the art of customer care. Based on customer needs and with the customer at the center, all functional areas within the LEXUS dealership are designed and arranged to ensure the highest level of convenience, comfort, and satisfaction for customers.

Besides the showroom's simple, sophisticated, and luxurious design with specialized functional areas for sales, service, and customer care, the maintenance and repair workshop at LEXUS Saigon Center is equipped with modern, environmentally friendly technology. It features 8 general repair bays, including 6 quick repair bays and 2 high-tech repair bays. One bay uses laser technology for wheel alignment and alignment – ​​the most advanced technology from the USA – and the other is a state-of-the-art Japanese brake testing and lateral slip testing platform, as well as headlight alignment and inspection equipment.

The LEXUS Saigon Service Center has 6 bodywork and paint repair bays, a state-of-the-art Caroliner frame straightening system (the most modern in Vietnam), 3 paint booths and a drying booth, using environmentally friendly water-based paint. The paint and drying system utilizes the most advanced Symach drying technology. 16 functional areas are designed to create a clean, simple, and efficient working environment for technicians, demonstrating professionalism and building customer trust.

The services exceeded expectations.

LEXUS's premium, all-inclusive service supply chain includes a special 3-year free maintenance program, a 3-year warranty with unlimited mileage for vehicle buyers; LEXUS financial services are designed to suit the financial and psychological characteristics of customers in the Vietnamese market. Together with leading insurance partners, LEXUS also offers diverse insurance packages, including third-party liability insurance, material damage insurance, and passenger accident insurance; in addition, LEXUS insurance services cover total loss, theft of parts, water damage insurance, and 24/7 towing services. With performance and safety standards considered top priorities, all genuine LEXUS parts are designed, manufactured, and installed to the highest standards and precision, ensuring customers enjoy smooth journeys.

Mr. Tran Nam Thai – General Director of LEXUS Saigon Center affirmed: “The soul of LEXUS is the spirit of Omotenashi – the spirit of hospitality according to Japanese culture. Customers will feel the hospitality from the first time they step into the LEXUS showroom and continue to feel it even more clearly in every experience with LEXUS, from purchasing a car to receiving service. Every experience at LEXUS is customer-centric. We will welcome customers to the dealership as if they were honored guests in our own home, so they feel familiar and comfortable as if they were in their own home.”

The highlight of the perfect product line.

The five Lexus models introduced to the market at this launch are five key elements that have built a legendary brand of luxury cars from Japan: the LS 460L, GS 350, ES 350, LX 570, and RX 350. The iconic spindle grille on all models, along with the superior driving and passenger experiences demonstrated through luxurious exterior design, authentic driving feel, advanced safety systems, and a spacious, comfortable interior with exquisite details, are the factors that make these five models the most popular in the Vietnamese market.

If the LS460L—the flagship model in the luxury sedan line and the pinnacle of Lexus's craftsmanship and design artistry, embodying the essence of a perfect product that fully meets the demanding needs of customers seeking a top-tier luxury car—then the GS 350—a luxury mid-size sedan—is ideally designed for customers who love speed and the thrill of driving. Customers desiring a car that is both comfortable and sophisticated, suitable for diverse purposes, can satisfy their needs with the ES 350. And the RX 350—a spectacular combination of dynamic SUV and comfortable sports sedan—really deserves its reputation as the most attractive luxury SUV in the Vietnamese market. The LX 570 can be considered a top-of-the-line SUV, a perfect choice for customers who want a large SUV for work or long family trips.

According to Baocongthuong.