Facebook social network will change its name next week?
The rebranding will likely extend to the company’s main Facebook app, which has not yet been revealed, and even top executives at the company are not aware of the new name.
Facebook is planning to change its company name next week to reflect its focus on the metaverse - where the physical world, virtual reality (VR), and augmented reality (AR) converge.
The rebranding is expected to be announced by CEO Mark Zuckerberg at the company's annual Connect conference on October 28, signaling the company's ambitions to expand beyond social networking.The rebranding will likely apply to the main Facebook app as well.The new name that Facebook has chosen to replace it has not yet been revealed, and even senior leaders at the company are not aware of it.
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| Facebook will be renamed to a completely new name. Photo: AFP |
Facebook is known to have more than 10,000 employees developing consumer hardware devices such as AR glasses - something Zuckerberg believes will be as popular as smartphones in the future.
The rebranding could also help Facebook distance itself from the intense scrutiny it faces over its current operations, including a former Facebook employee leaking a trove of “damning” internal company documents, antitrust regulators in the U.S. and elsewhere trying to crack down on the company, and public trust in Facebook’s business practices has been waning.
FacebookGoogle is not the first high-profile tech company to change its name as its ambitions grow. In 2015, Google reorganized itself under the parent company Alphabet to represent a broader conglomerate than its search engine. In 2016, Snapchat changed its name to Snap Inc. ahead of the launch of its Spectacles smart glasses.
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| The new name that Facebook will choose to replace it has not yet been revealed. |
The new name Facebook has chosen to replace it has not been revealed yet, and even senior executives at the company are not aware of it. Speculation suggests that the name may be related to Horizon, the name of Facebook's unreleased version of its VR headset that has been in development for the past few years.
Interestingly, just a few days ago, Facebook announced plans to hire 10,000 more people to work on the metaverse in Europe, after the company established a dedicated metaverse team this summer. Facebook is slowly laying the groundwork for a greater focus on the next generation of technology.
