Whatever Meghan Markle wears, it will 'sell out' immediately

Meghan Markle is the name mentioned most recently not as an actress but as the fiancée of British Prince Harry.

The 37-year-old American actress is known primarily as a television actress but has few notable roles. Meghan Markle was married once before meeting Prince Harry, who is 3 years younger than her. Meghan Markle is considered an American Cinderella with a fairy tale love story that many people admire.

Since her engagement to Prince Harry, Meghan Markle has undergone many changes in her fashion style to match her new status. She has also naturally become a new fashion icon and almost anything she wears, any beauty product Meghan Markle uses quickly becomes a bestseller and a new fashion standard. Meghan Markle has become a powerful fashion icon.

Whenever Markle appears, the details of what she wears are meticulously analyzed, with blogs even linking to where identical products can be purchased so fans can dress like Markle.

“Meghan is fast becoming a fashion icon,” fashion editors Amanda Dishaw and Christine O'Brien Ross of Meghan's Mirror told The Independent. “Her style is always trendsetting. People love to dress like her and can easily emulate her in everyday life. She's now a big deal, thanks to being the wife of a British prince. She's an icon of the 21st-century woman.”

Explaining why Markle's style has become so popular, Amanda Dishaw and Christine O'Brien Ross said: "People love her because Markle is just like us, an American girl from a normal family. But she has captured the heart of one of the most famous men in the world. People want that magic to happen to them too, and the easiest way is through fashion. Because we can copy Markle's style and feel a little bit 'royal' ourselves."

That's why brands are also benefiting from Markle, just like the 'Kate effect' (Kate Middleton - wife of British King William) many years ago. The 'Meghan effect' has also begun to appear. Just a short time after appearing, products exactly like Markle wearing on her body were sold out, regardless of the price.

At one event, Markle chose the black "Jackie O" dress by the brand Black Halo. And according to the brand's spokesperson, "the dress sold out within 10 hours of Markle wearing it. We had to mobilize workers to work at full speed to continue to put this product back on the shelves."

Similarly, the white coat by Line The Label after being worn by Markle quickly became famous and the brand's website even crashed for a while because of the high traffic to view and order. Line The Label later even named this product the Meghan coat.

Little-known fashion brands that Markle chooses sell out immediately. "The Meghan Markle effect is real. Ever since she picked out a camel coat for Christmas, it's been an unbelievable seller. We've had orders from all over the world. Whatever Meghan Markle wears, it sells out immediately," Bojana Sentaler, founder of coat brand Sentaler, told London Fashion Week.

According to Mr. David Haigh, CEO of Brand Finance in London, shared with WWD that Markle is actually a money-making brand, estimated to be worth up to 212 million USD.