Every social insurance officer is a propagandist.

Reporter of Nghe An Newspaper had an interview with Mr. Hoang Van Minh - Director of Nghe An Social Insurance about the changes and effectiveness of innovation in social insurance and health insurance communication work in the past time, and the direction of implementation in the coming time.

Reporter: Social Insurance and Health Insurance policies play a very important role in the social security system and receive special attention from our Party and State. Could you tell us about the significance and role of communication work in implementing these policies?

Mr. Hoang Van Minh:Resolution No. 96 of the Party Executive Committee of Vietnam Social Security affirmed that communication work is a top priority task in organizing the implementation of social insurance and health insurance policies and laws. Communication work plays an important role in attracting people and workers to participate in and benefit from social insurance and health insurance policies.health insurance. Communication not only ensures publicity and transparency but also acts as a bridge between workers and policies. Innovation and improvement of the quality and effectiveness of communication work contribute to the successful implementation of the task of ensuring social security, sustainable socio-economic development, and firmly building and protecting the country in the new situation.

Comrade Hoang Van Minh - Party Secretary, Director of Nghe An Provincial Social Insurance presented social insurance books to people in difficult circumstances in Ky Son district. Photo: CSCC

Reporter: After 5 years of implementing Resolution No. 96/NQ-BCS on innovation, improving the quality and effectiveness of communication work on Social Insurance and Health Insurance in the new situation of the Party Executive Committee of Vietnam Social Insurance, how has the communication work on social insurance and health insurance in Nghe An changed, sir?

Mr. Hoang Van Minh:After 5 years of implementing Resolution 96, the limitations and shortcomings in communication work in the province have been gradually overcome. Communication work has become increasingly specialized, professional, rich in content, diverse in form and flexible in approach.

The communication content has been focused on the right focus, focusing on promoting the humanity and practicality of the policy.Social insurance, Health insurance, propaganda through real stories, short communication content with easy-to-remember messages,...

Communication activities are organized in diverse and flexible forms, from direct communication, communication on mass media, visual propaganda to communication in the form of organizing events and mobilization forms. From 2017 to 2021, the whole province organized over 3,300 propaganda conferences and dialogues at the grassroots level; 04 Social Insurance and Health Insurance Propaganda Contests; coordinated with the Provincial Youth Union and Farmers' Association to organize 08 Contests; each month, there are 02 reports broadcast on both radio and television systems of the Provincial Radio and Television Station; 02 propaganda articles in Nghe An Newspaper; each year, there are 3 special pages for propaganda on Social Insurance and Health Insurance; The Provincial Electronic Information Portal continues to maintain the column for propaganda on Social Insurance and Health Insurance policies; From the funding support from civil servants, public employees, workers in the whole industry, organizations and benefactors in the period of 2016 - 2021, the Provincial Social Insurance has presented 3,711 health insurance cards and 172 voluntary social insurance books to people in difficult circumstances. In 2022, the Provincial Social Insurance continues to present over 400 books and 2,200 health insurance cards.

Health insurance promotion at school. Photo courtesy of My Ha

In particular, organizing propaganda conferences at the grassroots level has

There are breakthrough innovations, becoming one of the fundamental solutions in developing voluntary social insurance and family health insurance participants in the locality. Specifically: The conference venue has been moved from the hall of the People's Committee of the commune, ward, and town to the hall, cultural house of the block, hamlet, and residential area; The time of the conference has been changed from office hours to after hours, holidays, and even at night; The participants have had the participation and speeches of representatives of local authorities at all levels; The propaganda conferences aim to advise and mobilize people to participate during and immediately after the end of the conference; Combining additional contents such as: Organizing the awarding of the Decision on enjoying retirement benefits to voluntary social insurance participants, inviting people who have pensions, beneficiaries of health insurance policies to participate in speaking at the conference... Communication work before, during and after the conference has been focused on, many dialogue propaganda conferences are broadcast live on loudspeakers of wards and communes; Flexibly switch to organizing conferences online via the Zoom application; via the provincial Social Insurance fanpage account, via the social network accounts of Social Insurance officers.

Communication work has made an important contribution to fundamentally changing the awareness of Party committees, authorities, departments, branches, and socio-political organizations about the responsibility of the unit in implementing the Social Insurance and Health Insurance policies; Mobilizing the participation of the entire political system in propaganda work, ensuring the implementation of social security policies in the province; Strengthening the trust of the majority of people in the Social Insurance and Health Insurance policies. At the same time, contributing to increasing the rate of people participating in Social Insurance and Health Insurance, especially voluntary social insurance and family health insurance.

Propaganda for people to participate in family health insurance. Photo: Dinh Tuyen

PV: To achieve the above results, the entire provincial Social Insurance sector has made a lot of efforts. Can you share more about the lessons learned in the process of implementing the Resolution?

Mr. Hoang Van Minh:Information and communication work is a special task that must be carried out regularly and continuously, and must always be innovative and flexible in each stage and each task. Staff working in communication must be proactive, spend time researching and be creative in communication.

In order for communication work to meet requirements, Social Insurance from the province to the grassroots level must pay attention to propaganda work; Be proactive in all information and communication activities at the local level; Social Insurance leaders of districts must participate in chairing, consulting and answering questions directly at the conference; Social Insurance officers always accompany and support collection point staff (collection service organizations) in the process of propaganda at the grassroots level. At the same time, the process of organizing communication activities must mobilize the participation of authorities, mass organizations at all levels, especially at the grassroots level; Discover and replicate good and creative models suitable for the locality and each period.

Leaders of the Social Insurance Department of Nghe An province presented health insurance cards to students in Vinh city. Photo courtesy of My Ha

Reporter: In order for communication work to increasingly meet task requirements, in the coming time, what key solutions will Nghe An Social Insurance focus on, sir?

Mr. Hoang Van Minh:With the motto "Each Social Insurance officer is a propagandist of Social Insurance and Health Insurance policies", in the coming time, Nghe An Provincial Social Insurance will continue to synchronously deploy many solutions in the communication of Social Insurance and Health Insurance policies, focusing on the following key solutions:

Proactively advise and seek leadership and direction from local Party committees and authorities in organizing the implementation of Social Insurance and Health Insurance policies in the area. At the same time, actively coordinate with local departments, branches, sectors, unions, and socio-political organizations in communicating policies and laws on Social Insurance and Health Insurance appropriate to each group of subjects.

Training and fostering knowledge and skills for officials and employees working in the unit's communications; Training, fostering, and issuing employee cards for people working at service organizations; Coordinating with service organizations to organize conferences to propagate and mobilize people to participate in social insurance and health insurance.

Strengthen communication work to mobilize the cooperation and support of organizations and individuals to support funding for giving voluntary social insurance books and health insurance cards to people in difficult circumstances.

People complete procedures to participate in social insurance and health insurance at the one-stop department of Nghe An Social Insurance. Photo: Dinh Tuyen

Proactively provide information to press agencies; Enhance the grasp of public opinion and feedback to have appropriate and effective propaganda methods; Link propaganda work with constantly improving service quality and developing social insurance and health insurance participants.

Receive, edit, produce, and distribute publications and communication materials, ensuring that people and organizations have access to information on policies and laws on Social Insurance and Health Insurance.

PV: Thank you for the interview!