High demand for year-end shopping combined with cold, rainy weather helps online businesses sell well.

E-commerce is not a new concept in Vietnam, but it is not easy to become a popular consumer habit with the majority of people in a short time. Therefore, most businesses still maintain the traditional form of stores and sell online. This helps consumers gradually adapt to this form of buying and selling that will become a trend in the future.

Currently, in addition to discount and promotion programs at many stores and supermarkets, businesses also offer many attractive incentives on online sales channels to attract consumers' attention. Online discounted products are quite diverse, from electronics, fashion, entertainment, technology to daily essential products.

With many big promotions, online shopping channels attract many consumers at the end of the year.

The biggest advantage of e-commerce companies is to take full advantage of online marketing tools, through eye-catching images... to quickly and effectively impact consumers. Fast payment methods and short delivery commitments have also hit the psychology of most people, especially at the end of the year.

Like other businesses, Sendo.vn is currently participating in the "Golden Promotion Week" taking place from January 25 to February 1. A representative of Sendo.vn said that due to the upcoming Lunar New Year holiday, the demand for entertainment and shopping is very high. After only 3 days of running the program, many consumer goods were chosen by customers, of which fashion and technology accessories sold the most. Currently, this e-commerce platform maintains a discount of 30-50% for many consumer products.

Not only on major e-commerce platforms, but also other businesses, orders are also bustling, especially in the recent cold days. Mr. Nguyen Ngoc Thanh - Director of a shoe company said that in just the past few days, the company's online orders have increased dramatically 2-3 times compared to normal days. According to him, because of the cold weather, people are reluctant to go to stores. In addition, the company is applying gift and discount programs for online customers, so everyone is quite excited.

In fact, in 2015, a number of e-commerce businesses closed down, however, there are many units that are preparing the necessary conditions to enter the market. This shows that e-commerce in Vietnam is still attractive to businesses. To promote and realize the Government's National E-commerce Development Program to 2020, last year the Ministry of Industry and Trade organized many large-scale shopping programs to create a real playground for businesses as well as help people get into the habit of online shopping.

According to VnExpress