eMagazine

Improve the quality of collaborators to meet digital communication requirements

Content: KHÁNH LY - Technique: NAM PHONG • January 16, 2025 07:00

Over the years, the team of collaborators has made many important contributions to improving the quality of news and articles, innovating the content and presentation on publications and digital platforms of Nghe An Newspaper. They are like "reporters outside the editorial office" who always accompany and stand side by side with the Party Newspaper on the development journey towards becoming a multimedia press agency with the motto "taking content as the core, technology as the center".

Thanks to the correct assessment of the role and contribution of collaborators to the development of the newspaper, in 2024, the Editorial Board of Nghe An Newspaper had practical and timely solutions to build and expand the network of collaborators across the country.

Currently, Nghe An Newspaper has a strong team of more than 500 collaborators, of which, the team of active and regular collaborators in the province has about 300 people and more than 100 collaborators outside the province. There are 3 special collaborators working in conjunction with specialized departments.

Many collaborators are experts and prestigious writers in various fields. Typical examples include Associate Professor, Dr. Le Van Cuong - Former Director of the Institute of Strategy and Science (Ministry of Public Security) in the field of international news; Dr. Nguyen Minh Phong - Former Deputy Director, Deputy Head of the Theoretical Propaganda Department (Nhan Dan Newspaper); Associate Professor, Dr. Nguyen Huu Huynh - Vice Principal of CMC University; Professor Tran Ngoc Duong - Chairman of the Legal Advisory Council (Central Committee of the Vietnam Fatherland Front); Dr. Dinh Van Minh - Former Director of the Legal Department, Government Inspectorate... in the economic field.

Journalist, Dr. Nguyen Tri Thuc - Member of the Editorial Board, Head of the Special Topics and Special Issues Department, Communist Magazine 3, collaborator Ho Ngoc Thang in Berlin (Germany); journalist Nguyen Bac Van - senior reporter of Nhan Dan Newspaper; Associate Professor, Dr. Bui Hoai Son - Standing Member of the National Assembly's Committee on Culture and Education; Associate Professor, Dr. Do Chi Nghia - Standing Member of the National Assembly's Committee on Culture and Education; Dr. Nguyen Van Dang - Ho Chi Minh National Academy of Politics; Associate Professor Vu Hao Quang - former Director of the Institute of Public Opinion (Central Propaganda Department)... in the field of political news.

The cultural and artistic fields also attracted many famous collaborators such as: Associate Professor, Dr. Nguyen Thien Nam; writer Ho Anh Thai, writer Y Ban, writer Suong Nguyet Minh, writer Tong Phuoc Bao, poet Tran Hoang Thien Kim, poet Binh Nguyen Trang, writer Nguyen Phu, writer Le Quang Trang, literary and art critic Hoang Thuy Anh, poet Van Cong Hung...

In 2024, the Editorial Board directed the Editorial Secretary and specialized departments to increase interaction and professional exchange with the team of collaborators; Nghe An Newspaper Journalists Association coordinated to organize 5 training courses on journalism for a number of agencies and units in the province with about 1,500 participants.

In addition, Nghe An Newspaper continued to maintain the effectiveness of the 13th Golden Moment Photo and Video Clip Award, attracting 68 authors to participate, with 1,162 photos, photo series, and reports. The Jury selected 11 photos and 9 video clips to award prizes. Of which, 19 contributors were independent authors and groups of authors won prizes in various categories.

The attention to building and developing a network of collaborators helps Nghe An Newspaper have many comprehensive news and articles in all fields. Many issues of public concern and pressing issues at the grassroots level are objectively and promptly reflected by collaborators in the Newspaper's publications, meeting the timeliness and needs of readers, contributing significantly to creating effects and effectiveness of propaganda and information orientation.

Currently, the amount of news from contributors accounts for nearly 50% of the number of news and articles published on the Newspaper's publications and digital platforms. Many contributors have proactively approached new journalism technology, applying multimedia journalism forms in presenting news and articles.

In particular, after 2 years of innovating the news and article publishing system (CMS) on electronic newspapers, on June 13, 2024, Nghe An Newspaper continued to launch a new interface and CMS system integrating the publishing process of both electronic and printed newspapers, taking another step in the digital transformation process. Along with innovating the news and article publishing system, Nghe An Newspaper has coordinated with units to successfully build 2 specialized data press pages: "President Ho Chi Minh with his homeland Nghe An" and "Soviet Nghe Tinh Climax".

Under the attention and guidance of the Editorial Board, Nghe An Newspaper channels on digital platforms (Nghe An Newspaper TV channel; Nghe An Newspaper Fanpage; Nghe An Newspaper YouTube channel; Nghe An Newspaper sports channel; Nghe An Newspaper TikTok channel...) continue to develop strongly.

Daily access to Nghe An electronic newspaper increased by more than 50%, Nghe An Newspaper continuously ranked among the local Party newspapers with the highest number of visits; Views and viewing hours on YouTube channel increased by more than 40%. Notably, in 2024, Nghe An Newspaper was ranked excellent in digital transformation by the Ministry of Information and Communications.

For printed newspapers, Nghe An Daily Newspaper, the Mountainous - Weekend special page has been innovated in both content and form, the arrangement and layout of special pages and columns has become more systematic, stable and sharp; the team of collaborators has been expanded to increase the quality and diversity of information on the newspaper...

In 2024, Nghe An Newspaper continued to make its mark with 63 central and local press awards. Of which, there are 1 B prize and 2 C prizes of the National Press Award; Encouragement prize of the National Press Award on Party building (Golden Hammer and Sickle); 1 B prize, 1 Encouragement prize - the second Dien Hong Press Award; 1 B prize, 1 C prize - Press Award "For the cause of great national unity"; C prize - National Press Award "For the cause of Vietnamese education"; C prize - National Press Award on foreign information; C prize - National Press Award on the topic of agriculture and rural areas; B prize - National Press Award on gender equality

Contributing to those common results, there is an important role of close companions, the team of collaborators - the "extended arms" of the Party newspaper.

Currently, in the context of increasingly fierce competition for information, Nghe An Newspaper is determined to continue developing in the direction of multi-platform journalism and is determined to effectively implement the Digital Transformation Project for the period 2022 - 2027, with a vision to 2030, approved by the Provincial Party Standing Committee.

On that basis, constantly innovate the content, form, and methods of expanding interaction of Nghe An Electronic Newspaper to increase visits; Focus on developing and improving the quality of Nghe An Newspaper TV channel, YouTube channel, TikTok, Short video; Nghe An Newspaper Fanpage to increase interaction with readers and viewers; innovate the way of presenting daily newspapers; improve the quality of news and articles on electronic newspapers and digital platforms according to the motto "fast - correct - accurate - good".

To carry out these tasks, not only does it require the team of reporters, editors, and technicians to improve their professional qualifications and apply modern technologies associated with professional activities to convey information to readers in the fastest and most accurate way, but the team of collaborators also needs to promptly access technology and keep up with the modern press environment.

Currently, Nghe An Newspaper is building and developing a network of collaborators in 3 groups: Content production collaborators; content development and distribution collaborators; interactive collaborators, spreading information on digital platforms with the accompaniment and support of technology partner ONE CMS and content distribution partners on YouTube.

Accordingly, Nghe An Newspaper has optimized the distribution of content in a multi-platform direction; professionally implemented SEO for news and articles on electronic newspapers; improved the social network team and produced digital content. In addition, the Newspaper also has a team of collaborators who are journalists from central press agencies residing in the area, ready to join in and accompany Nghe An Newspaper when it has a policy to deeply propagate the issues of the province and the Newspaper.

Thanks to the collaboration and support of a team of collaborators proficient in digital media, Nghe An Newspaper has carried out many major programs such as Livestream - live reporting of important political events of the province such as: Provincial People's Council meetings; Nghe An Provincial Police receiving the title of Hero; Provincial Youth Union Congress; Countdown art program - Welcoming the New Year...

During the year, Nghe An Newspaper also livestreamed 38 matches and related activities of the 25th Nghe An Newspaper Cup Youth and Children Football Tournament. The content posted on FPT Play channel and FPT Play platforms created a wide spread.

In particular, from February 2024, Nghe An Newspaper in collaboration with Vinh City General Hospital will implement the online health consultation program "8pm doctor here" marking a new development step in media cooperation.

In early 2025, to meet new requirements and tasks, Nghe An Newspaper will launch 4 columns: Streamlining the apparatus; New policies; Results of Party congresses at all levels; Anti-waste in both print and electronic newspapers.

The process of continuous innovation to develop, integrate data and digital technologies into all editorial activities; Building centralized data, applying new technologies to all processes to produce new forms of journalism, multi-platform distribution... The newspaper always places great trust in the companionship and collaboration of collaborators.

The Editorial Board of Nghe An Newspaper hopes that collaborators will continue to improve their multimedia skills, actively stick to the locality, industry, and base to have good, new, and hot news and articles, especially exclusive information and images that bring the breath of life to the publications and digital platforms of Nghe An Newspaper.

On the editorial side, to further improve the quality of the content of publications and the performance of the team of collaborators, the Editorial Board of Nghe An Newspaper focuses on directing the Journalists Association to continue to do well in training and fostering skills and expertise for the team of collaborators; coordinate with specialized departments to review and build a diverse and rich network of collaborators, both large and elite; form a core team of collaborators based at the base, with close ties to the convergent editorial office of Nghe An Newspaper.

At the same time, the editorial office also builds a suitable mechanism to motivate and encourage the team of active collaborators, long-term commitment to the editorial office, and many quality products.

The annual conference of collaborators in early Spring is not only an opportunity for the editorial board to meet and express gratitude to the "extended arms" of the Party newspaper, but through the conference, the Editorial Board of Nghe An Newspaper hopes to receive many comments, support and companionship from collaborators to contribute to Nghe An Newspaper in successfully completing the political tasks assigned by the province, worthy of being a Heroic Labor unit in the renovation period.