Hot weather makes soft drink business in Nghe An 'do well'
In recent days, in Nghe An, the intense heat has increased people's need to cool off. Beverage stalls are crowded with customers, making big profits...
At 9am, the sun was scorching and the temperature was high. On Dinh Cong Tru Street (Hong Son Ward, Vinh City), sugarcane juice kiosks were operating at full capacity to serve wholesale customers and pre-orders.
“From 6am to 9am, three of us, one peeling the sugarcane, one pressing it and one bottling it, spin like tops. It takes three hours of full-capacity work to supply 100 liters of sugarcane juice to wholesale customers,” said Ms. Vuong Thi Hoat, a sugarcane juice vendor on this route.
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According to Ms. Hoat, this year, the weather has been alternating between sunny and rainy seasons, so the consumption of sugarcane juice has been intermittent. In early June, the harsh heat returned, so the demand for soft drinks increased, thus, sales increased.
In addition to wholesale orders for beverage shops, coffee shops, and restaurants, there are also many orders from classes, groups, and associations organizing parties, picnics, etc. At peak times, Ms. Hoat sells up to 300 liters of sugarcane juice a day, and after deducting expenses, she still makes a profit of nearly 2 million VND.
“On average, each quintal of sugarcane costs 600,000 VND, can squeeze 70-75 liters of juice, with a price of 12,000-15,000 VND/liter, the profit is about 600,000 VND. On a good day, we can squeeze about 5-6 quintals of sugarcane, making a profit of about 2-2.5 million VND,” said Mr. Nguyen Phuc Vung, a sugarcane juice trader at Vinh wholesale market.
On hot days, along the streets of Vinh, national and provincial highways, many mobile beverage stalls have sprung up with all kinds of refreshing drinks, priced from 10,000 - 25,000 VND.
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With a cart equipped with a glass cabinet, a slow juicer and a mini sugarcane juicer, on summer days, Mr. Tuan Thu and his wife push the cart to Hung Dung soccer field on Nguyen Duy Tan street (Hung Dung ward, Vinh city) to sell sugarcane juice to passersby and students.
“The best-selling products are iced soy milk, sugarcane juice, and passion fruit juice because they are cheap, easy to drink, and cool the body. Sales volume is 3-4 times higher than before. On peak days, I sell up to 200 cups of various drinks, and after deducting expenses, I still make a profit of more than 1 million VND/day,” said Mr. Tuan.
In addition to running a coffee shop, on hot summer days, Ms. Nguyen Thi Minh Nhan, in Le Mao (Vinh City), also sells fruit juice to serve customers. Her customers are office workers, people who need a drink to purify their bodies and cool down in the summer but do not have time to make it themselves.
Accordingly, they often order juice in weekly and monthly combos with a variety of different menus. Specifically, 1 week, customers who pre-order 200,000 - 250,000 VND will receive 7 different glasses of juice: Celery pineapple juice; cucumber pineapple juice, carrot juice, tomato juice... Monthly revenue from selling detox juice is up to 40-50 million VND.
Hot weather, stuffy air, the body quickly becomes dehydrated, tired. Fruit juice, soy milk, fresh coconut water... will quench thirst and temporarily dispel the heat, so many soft drink products are consumed strongly. From coffee shops, sidewalk stalls to convenience stores are crowded, those who sell these products earn a lot of profit.
