Nghe An: 63 OCOP products with 3 stars or higher are put on e-commerce platforms

Tan Ky District Farmers' Association discussed with OCOP entities about bringing qualified products to e-commerce platforms. Photo: Thanh Phuc

To achieve the goal of putting 100% of 3-star or higher OCOP products on e-commerce platforms according to Plan No. 2345 of the Provincial People's Committee, in recent times, OCOP entities, sectors and functional agencies have deployed many practical programs and tasks.

Accordingly, sectors and localities coordinate with OCOP entities to select qualified products to put on e-commerce platforms; postal enterprises organize training courses and provide knowledge one-commercefor production households; support to activate accounts on e-commerce platforms and online payment accounts for households that want to bring qualified products. OCOP product producers proactively invest in improving designs, keeping up with digital transformation needs to bring products to the market...

Postal staff instruct people on how to put OCOP products on e-commerce stalls. Photo: Thanh Phuc

According to statistics from the Department of Industry and Trade, by the end of June 2022, there were 63OCOP products with 3 stars or higherhave been put on prestigious e-commerce platforms nationwide; 11 district-level booths have been set up with 300 products on the platform. Thanks to that, OCOP products have been widely promoted, reaching many audiences and gradually expanding market share, gradually conquering domestic and foreign markets; the amount of goods sold through online channels has grown rapidly...

However, due to limited accessibility and technology understanding of OCOP entities, there are still shortcomings that need to be overcome when introducing products to consumers on the floor.Specifically, product packaging must meet requirements, beautiful designs, and food hygiene and safety standards; attractive photography; timely feedback and consultation for customers, ensuring on-time delivery...

Consumers can trace the origin of products via a smartphone application. Photo: Thanh Phuc

Nghe An currently has 249 products recognized as achieving 3-star OCOP or higher, ranking 3rd in the country after Hanoi and Quang Ninh. The entities with products participating in the OCOP Program have created jobs for thousands of rural workers as well as benefited from OCOP products, contributing to the successful implementation of Nghe An's New Rural Development Program. Promoting the consumption market through e-commerce channels for OCOP products is an inevitable trend, meeting current consumer tastes./.