Nghe An supports building profiles and managing OCOP product data
(Baonghean.vn) - Digitizing OCOP products contributes to data management, promotion, and commercial development of OCOP products in the market. From there, building the image and brand of Nghe An OCOP products creates trust for domestic and foreign consumers.
On the morning of April 5, the Department of Science and Technology held a workshop to announce the results of the scientific task "Supporting the construction of profiles and managing OCOP product data, digitizing products and building a traceability system according to the OCOP product value chain". Attending the conference were representatives of relevant departments, branches, sectors and some district-level localities; units with digitized products.
Up to now (April 2024), the whole province has 514 OCOP products that have been recognized with 3 stars or more, of which 1 product has 5 stars, 26 products have 4 stars, 487 products have 3 stars. There are 301 entities producing and trading OCOP products.
Products after participating in the OCOP program have had many positive changes in quality, packaging, labels, and brand identity. Some products have initially affirmed their brands and have been trusted and accepted by consumers.
However, building profiles and managing OCOP product data and digitizing OCOP products have not received proper attention and development in the current conditions of 4.0 technology and digital transformation.
In addition, in order for consumers to look up full product information to contribute to brand promotion, trade promotion, market search and expansion, etc., it is necessary to digitize with new technology and convenience in use. Faced with that situation, the Nghe An Center for Social Sciences and Humanities has carried out the scientific task of "Supporting the construction of profiles and management of OCOP product data, digitizing products and building a traceability system according to the OCOP product value chain".
At the conference, the research team reported the results achieved in the process of digitizing OCOP products.
Accordingly, 23 products of 6 entities are digitized. Through digitization, OCOP product data management helps to easily trace the origin, limit the problem of counterfeit goods, fake goods, goods in circulation of unknown origin, products containing banned and toxic substances that affect human health, helping consumers feel secure in using them; OCOP products are promoted to be digitized to help protect the product's brand, affirm transparency and reputation in the market.
The trend of bringing OCOP products to e-commerce platforms will contribute to a strong shift, shortening the distance from production to consumption; helping products access domestic and foreign markets quickly and conveniently; Helping to promote products anywhere and convenient for product lookup and information; Contributing to data management, digitizing OCOP products to promote and develop OCOP product trade in the market; Gradually building the image and brand of Nghe An OCOP products to create trust for domestic and foreign consumers.
In particular, 3D and 360-degree digital models are one of the modern technologies that help optimize organization; contributing to bringing local products to more customers in the digital age.
In 2024, the research team will continue to digitize and manage data for all OCOP products of the province to help manage, promote and fully inform consumers on a comprehensive connection space platform and compatible with all devices; Compatible with all web browsers (Chrome, Firefox, Internet Explorer, Coc Coc, Safari...).
At the same time, hand over 3D digital data to the Provincial New Rural Program Coordination Office; Department of Agriculture and Rural Development; Connect promotional links, digitize OCOP products with information channels; Propaganda to raise awareness for OCOP product producers in digital transformation to serve promotion and propaganda to build the image and brand of Nghe An OCOP products to create trust for domestic and foreign consumers.
At the workshop, delegates discussed the contents and results presented by the research group.
At the workshop, the research team proposed 2 issues: Proposing the Provincial New Rural Program Coordination Office to continue to assign the task of "Supporting the construction of profiles and managing OCOP product data, digitizing products and building a traceability system according to the OCOP product value chain" in phase 2 in 2024, assigning the Center for Social Sciences and Humanities to carry out 3D digitization to manage data for the remaining 4-star products and some 3-star OCOP products; Implement infrastructure rental to maintain the digitization software.
Concluding the workshop, the chair assigned the research team to absorb the delegates' comments, complete the research results, supplement and correct remaining errors and promptly hand them over to relevant parties, put them into operation and use effectively.
