Nghe An: Food processing industry makes strong breakthrough after pandemic

Enhance product value

Standing at the threshold of change for development, Nghe An is focusing on attracting investors, promoting large-scale, modern processing facilities, ensuring environmental hygiene. In particular, reducing raw and preliminary processing, increasing the proportion of processing value-added products, diversifying processed products and consumption markets are the solutions that localities in Nghe An province are aiming for.

Furthermore, the province also encourages businesses to invest in modern machinery and equipment to improve product quality, ensure food safety and hygiene; pay attention to building brands, trademarks, traceability to support trade promotion, and expand product consumption markets. Typical businesses that have done very well in this work include: TH Group, Masan Group, TH Food Chain Joint Stock Company, Tu Phuong Food Company, etc.

Tu Phuong Food Company is a leading producer and distributor of veal ham in Nghe An province. Photo: PV

Like other food production and trading enterprises in Nghe An, Tu Phuong Food Company has grasped the market demand and has made clear changes such as expanding production scale, upgrading modern machinery lines, applying science and technology in production and business; Thereby, contributing to improving product quality, ensuring food hygiene and safety, building brands and expanding product consumption markets, with a chain of more than 25 agents and clean food stores nationwide.

Tu Phuong Food Company focuses on expanding production scale, improving product quality; meeting the increasingly diverse needs of the market. Photo: PV

Diverse choices for consumers

With the goal of diversifying products and increasing choices for consumers, Tu Phuong Food Joint Stock Company has built a new business strategy. Accordingly, in addition to producing and distributing ham, sausage, fish cake, meatballs, etc. and regional specialties such as sour sausage, veal sausage, Tu Phuong also expanded the Tu Phuong Food Warehouse chain in many provinces and cities across the country.

The goal is to bring customers high-quality imported food from developed countries. Currently, imported food is both diverse and quality controlled, so it is popular in the Vietnamese market. Although the price of foreign food is much higher than domestic food, it is still trusted by many customers.

Tu Phuong specialty retail chain is present nationwide. Photo: PV

Mr. Bui Dang Phuong - Director of Tu Phuong Food Joint Stock Company said: "Tu Phuong Food Warehouse specializes in importing products processed from beef, chicken, fish and pork from major countries in the world such as: USA, Australia, Norway... with clear wood sources, which have been inspected for food safety before being delivered to consumers. The product lines are very diverse, delivered to your door, bringing convenience to customers. Up to now, Tu Phuong Food Warehouse has 4 branches including: Vinh city, Dien Chau district, Do Luong district and Ha Tinh city.

The Tu Phuong Food Warehouse chain has been developed in Nghe An and Ha Tinh and is continuing to expand nationwide. Photo: PV

For many years, Tu Phuong Food has been a unit specializing in providing food for industrial park kitchens such as: VSIP Industrial Park, WHA Industrial Park, Nam Cam Industrial Park, Vung Ang Economic Zone, BSE Vietnam Electronics Company... In addition, it also provides food for a number of schools such as: Ethnic Boarding School 2, Nguyen Trai Primary School, Vinh University campus 1, campus 2...

In recent times, together with other enterprises in the food processing industry, Tu Phuong Food Joint Stock Company has created a special mark from its products, which are its advantages. From there, products processed from Nghe An have reached out to many potential markets; contributing practically to creating momentum for a strong breakthrough of the province's economy.