Nghe An participates in the Conference to promote consumption and export of Son La mango and longan

At Nghe An, delegates listened to and understood the situation of the neighboring province and learned from experience, applying it to promoting trade and finding outlets for local agricultural products. Photo: Thanh Phuc

May 28, Provincial People's CommitteeSon LaOrganize a conference to promote the processing and export of Son La mango and longan products in 2021. At Nghe An, Comrade Cao Minh Tu - Deputy Director of the Department of Industry and Trade chaired with the participation of representatives of departments, branches and businesses connecting consumption, export, and cooperatives in the province.

Currently, Son La is considered to be the locality with the largest mango and longan growing area in the North. Up to now, Son La province has developed 19,224 hectares of longan trees, with an estimated harvest output of 98,500 tons. The longan growing area has been planned by the province to form a concentrated commodity production area in the districts of Song Ma, Muong La, Mai Son and Yen Chau. The mango growing area alone is 19,026 hectares, with an estimated annual output of 65,223 tons for harvest from May to August every year.

Son La longan has a brand name in the market and has been exported to many countries. Illustrative photo

To expand the consumption market, Son La has focused on developing a safe agricultural supply chain and the Son La brand. Up to now, the whole province has over 181 growing area codes with a total area of ​​over 4,700 hectares, 37 export packaging facilities. Son La's mango and longan products have entered the distribution chains of major supermarkets such as Vinmart, Big C, Lotte... and are consumed in the provinces of Lang Son, Quang Ninh, Hai Phong, Thanh Hoa... In particular, mango and longan have been exported to markets in China, the US, Australia...

To minimize the impact of the Covid-19 epidemic, strive to consume all mangoes and longans to ensure a good season, good prices, and income for people, at the conference, leaders of ministries, branches, and businesses at the connecting points discussed many solutions. Specifically: Trade centers, supermarkets, and wholesale markets in provinces and cities prioritize the consumption of agricultural products in epidemic areas; Increase promotion and bring agricultural products to e-commerce platforms; Boost exports to traditional markets and expand to other markets; Promote the processing and preservation of agricultural products...

Nghe An encourages businesses and facilities to purchase and process fresh agricultural products and contract them for farmers during the Covid-19 pandemic. Photo: Thanh Phuc

InNghe AnDue to the impact of the Covid-19 epidemic, many agricultural products are also facing difficulties in consumption and export such as: vegetables of all kinds, watermelon, peanuts, tea, pork... Faced with this situation, all levels of the industry from local to district and province have "activated" many solutions to promote consumption for farmers.

To promote the consumption of agricultural products for farmers, Nghe An has had many fundamental solutions such as: Creating conditions for traders and businesses to purchase agricultural products for people; Mobilizing mass organizations to connect to consume agricultural products; Promoting the consumption of agricultural products through e-commerce channels; Connecting with supermarkets and food stores with booths displaying, introducing and selling Nghe An agricultural products... In particular, encouraging businesses, cooperatives, and facilities to purchase fresh vegetables and fruits to process into products such as dried fruits, dried fruits, jams, wines, OCOP products...

Do Luong green squash is available at Vinmart supermarket system with "Do Luong Specialties" week from May 21 to May 29. Photo: Thanh Phuc

At the conference, comrade Cao Minh Tu emphasized: "Participating in the conference, in addition to grasping the actual situation of the province and participating in lychee consumption, this is also an opportunity for Nghe An industries and businesses to learn, gain experience, and apply it to promoting trade and finding outlets for local agricultural products."