Nghe An: Searching for markets, connecting agricultural product consumption

In order to find markets and connect consumption of agricultural, forestry and fishery products of Nghe An, this afternoon, November 12, under the chairmanship of comradeHoang Nghia Hieu- Member of the Provincial Standing Committee, Vice Chairman of the Provincial People's Committee had a working session with the delegation of the Domestic Market Department - Ministry of Industry and Trade and Wincommerce General Trading Service Joint Stock Company.

On the side of the working delegation, there was comrade Le Viet Nga - Deputy Director of Domestic Market Department - Ministry of Industry and Trade.

Overview of the working session. Photo: Phu Huong

Implementing the campaign "Vietnamese people prioritize using Vietnamese goods", the OCOP program, programs and plans for developing cultivation, production and processing of agricultural products and the effects from trade exchanges connecting supply and demand in Nghe An as well as other provinces and cities across the country; the quantity of goods is increasing day by day, the quality and design of products are improved, meeting the requirements of professional distributors. Some products are available in supermarkets and large wholesale centers across the country and have initially established a foothold in the market.

Mr. Trinh Xuan Giao - owner of Thien Son orange farm introduces Vinh orange products. Photo: Phu Huong

However, most agricultural products are still consumed in the old way, vulnerable to the market. Every year, during the agricultural harvest season, there is still the phenomenon of "good harvest, low price".

“Nghe An Provincial People's Committee hopes that the Department of Domestic Market - Ministry of Industry and Trade will support and connect Nghe An's agricultural products to supermarket systems, large goods distribution systems, and reputable domestic and foreign e-commerce trading floors so that the products can gradually gain a foothold in the market.

Vinh orange products are popular in the market. Photo: Phu Huong

"We propose that Wincommerce increase its survey, selection and introduction of products into the Winmart supermarket chain and Winmart+ store chain nationwide for consumption, helping Nghe An products to develop sustainably and stably," said Mr. Hoang Nghia Hieu.

The Vice Chairman of the Provincial People's Committee also affirmed: Nghe An Province will continue to direct functional agencies to accompany enterprises and production facilities to bring products to supermarkets and distribution systems, ensuring compliance with legal regulations, meeting market requirements and conditions of supermarkets and distribution systems.

Signing of a contract to bring some selected Nghe An agricultural products into the Winmart and Winmart+ systems. Photo: Phu Huong

Speaking at the meeting, comrade Le Viet Nga noted: Not only targeting high-end markets with high quality requirements, manufacturing enterprises in Nghe An have also had appropriate directions, approaching markets appropriate to their scale.

It is recommended that Nghe An province pay attention to connecting Nghe An goods with larger consumption channels, organizing promotional and introduction activities in localities across the country; strengthening trade promotion and consumption of goods on online channels and e-commerce platforms.