Many programs to stimulate holiday shopping in Nghe An

Supermarkets launch many promotional programs and incentives to stimulate shopping during the holidays. Photo: Thanh Phuc

In difficult economic conditions, most people tighten their spending, reduce shopping to balance their finances. Therefore, since the Lunar New Year until now, people's purchasing power has seriously decreased, the revenue of stores, supermarkets, and retail businesses has also decreased sharply.

“Compared to previous years, the unit's sales in the first quarter of 2023 decreased quite deeply, up to 20-30%... this decline is not only compared to the time after the pandemic when customers tightened their spending. In order to improve the situation and stimulate consumption during the holidays, supermarkets launched many promotional programs. In addition to preparing a diverse and abundant source of goods, we implemented many incentive, promotion, and discount programs with the expectation of improving purchasing power during the April 30 and May 1 holidays,” said Ms. Hoang Thi Ha, representative of a large supermarket in Ben Thuy ward, Vinh city.

Summer household items also have many attractive promotions. Photo: Thanh Phuc

Accordingly, this system commits to accompany and share with consumers through two price stabilization programs called "Wholesale Price" equal to market price and "Price Lock" for nearly 700 essential food items. In particular, the "Wholesale Price" program stabilizes prices for more than 40 fresh products (pork, chicken, beef, seafood, vegetables, fruits...) with preferential prices equivalent to those at wholesale markets. The list of "Wholesale Price" goods will change continuously so that consumers have many options for their family menus.

The big supermarket on Tran Phu street also has many promotional programs for customers shopping during the holiday season such as: "Big promotion, big holiday", "Salmon festival", giving away discount coupons... with thousands of items to stimulate shopping.

Clothing shops compete to reduce prices. Photo: Thanh Phuc

Mr. Tran An Khang, representative of this supermarket said: "In addition to the regular big promotion program twice a month, on this holiday, the supermarket also launched a separate promotion program, shocking discounts on over 1,000 essential products, especially cosmetics and household products. In the first 2 days of the holiday, the supermarket's sales increased by nearly 30% compared to before."

Not only supermarkets and retail businesses, but also stores, clothing shops and beauty services also launch many promotional programs to stimulate shopping.

Shoe and sandal shops also offer many attractive promotions to attract customers. Photo: Thanh Phuc

Ms. Tran Thi Trinh, owner of a clothing shop on Nguyen Van Cu Street (Vinh City) said: "Since Tet until now, business has been sluggish, so we are very hopeful that during this holiday, people will travel a lot, and the season will change, so the demand for clothes will increase. Therefore, in addition to clearing out inventory at original prices, our store also discounts all items, buy 3 get 1 free or give away accessories."

In traditional markets, in addition to essential goods that maintain a stable number of customers, fashion items such as clothes, shoes, sandals, hats, etc. are quite sluggish. Therefore, retailers expect that during the holidays, shopping demand will increase. Therefore, in addition to selling at the listed price, many retailers also sell with the motto "sharing profits with customers" or "selling at no profit" to recover capital and import summer goods.

Many stores, in addition to discounts, also have lucky draw programs and give away free gifts to customers. Photo: Thanh Phuc

Ms. Tran Thi My Ha - Head of Trade Management Department, Department of Industry and Trade said: "Enterprises in the area have implemented promotional plans during the Hung Kings' Commemoration Day, April 30 and May 1 holidays to stimulate consumption at chain stores, supermarkets, shopping malls, e-commerce platforms...

In addition, the department has coordinated with related sectors to intensify the implementation of promotional programs. Hopefully, this will be a big shopping occasion of the year, businesses and retailers will increase their revenue, and people will shop at preferential prices.